Reckitt Benckiser Austria GmbH in Home Care (Austria)

February 2017 | 3 pages | ID: R57D2064E9EEN
Euromonitor International Ltd

Abstracts

In order to obtain a competitive advantage over its main competitor, Henkel Central & Eastern Europe, in the forecast period, Reckitt Benckiser Austria is expected continue to invest strongly in the research and development of new technologies. Consequently, the company is looking to establish itself more firmly in Austria and assume the leading position in home care primarily through innovation and new product launches. In doing so, it is likely to focus on categories in which it is well-establ...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
  Summary 2 Reckitt Benckiser Austria GmbH: Competitive Position 2016