Procter & Gamble Japan KK in Home Care (Japan)

May 2013 | 2 pages | ID: P097CEB394DEN
Euromonitor International Ltd

Abstracts

Procter & Gamble Japan Ltd has sought the achievement of its slogan to improve the lives of the world’s consumers. With the 40-year anniversary in the Japanese market in 2012, the company will continue to be an innovator through new product launches. Its flagship fabric softeners brand Lenor will play an important role in promoting this goal. The 2012 product launch of Lenor Happiness will continue to meet demand for scented home care products. The company will seek further growth by...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Procter & Gamble Japan KK: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Japan KK: Competitive Position 2012