Perfume Market in Myanmar 2021

January 2022 | 19 pages | ID: PDB85BB5F05CEN
StrategyHelix Inc

Abstracts

Perfumes are basically aromatic compounds dissolved in a solvent e.g. ethanol or a mix of water and ethanol. Perfume is used to give a pleasant and desirable scent to a person's body, typically with the aim of increasing self-appeal and self-confidence. The perfume market in Myanmar is poised to grow at a CAGR of around 10.7% over the analysis period of 2021 to 2027, according to data and analytics company StrategyHelix. Rising consumer disposable income and improving standards of living, increasing consciousness among male consumers about personal wellness and appearance, increasing product availability and retail outlet are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for perfume. The Myanmar perfume market is segmented on the basis of price range, consumer group, and distribution channel. By price range, the perfume market in Myanmar has been segmented into prestige product, mass product. In 2020, the mass product segment made up the largest share of revenue generated by the perfume market. Based upon consumer group, the perfume market in Myanmar is categorized into men, women, unisex. The women segment was the largest contributor to the Myanmar perfume market in 2020. On the basis of distribution channel, the perfume market in Myanmar has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others.

Key companies profiled in the report include Revlon Inc., Wipro Limited, Mase Industries Sdn Bhd, Coty Inc.

Report Scope
Price range: prestige product, mass product
Consumer group: men, women, unisex
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Myanmar perfume market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. PERFUME MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY CONSUMER GROUP

Men
Women
Unisex

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

Revlon, Inc.
Wipro Limited
Mase Industries Sdn Bhd
Coty Inc.
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