Middle East Fragrances Market by Demographics (Men, Women, and Unisex) and Country (Kingdom of Saudi Arabia, United Arab Emirates, Jordan, Iraq and Rest of Middle East): Opportunity Analysis and Industry Forecast, 2020–2027
The Middle East fragrances market size was valued at $2,852.9 million in 2019, and is projected to reach $4,414.1 million by 2027, registering a CAGR of 7.4% from 2020 to 2027. The Middle East fragrances market exhibit high growth potential, owing to the constantly increasing consumer demand for personal care products. Previously perceived as a commodity of the affluent population, fragrances have gradually become the essential day-to-day products for general public. Fragrance is a mixture of essential oils or aromatic compounds, solvents, and fixatives, which are used as long-lasting perfumes. Over the years, people used spices and herbs such as coriander, almonds, conifer resin, or bergamot as well as flowers to impart pleasant scent to the products. These products are used to express personal panache, self-reliance, and individuality. Increase in importance of fragrances and the ever-changing fashion trends fuel the growth in demand for these products.
With rise in internet penetration, the number of social media users has increased considerably. Taking this into consideration, most of the key players in the Middle East fragrances market strategize on promoting their products and services on these social media platforms. This is attributed to the fact that social media marketing is one of the major strategies adopted by various companies and industries to increase awareness about their product offerings among target customers on social media channels. Thus, through social media marketing strategy, the Middle East fragrances market sights critical opportunity in gaining traction and increasing its customer reach among its target segments
Increase in population coupled with rise in consumer expenditure on personal and beauty care products, surge in awareness about the therapeutic benefits of fragrances, and innovative product push strategy by key players are the major drivers for the global fragrance and perfume market. However, availability of counterfeit products and use of chemical ingredients with probable side-effects are expected to hamper the growth during the forecast period.
KEY BENEFITS FOR STAKEHOLDERS
With rise in internet penetration, the number of social media users has increased considerably. Taking this into consideration, most of the key players in the Middle East fragrances market strategize on promoting their products and services on these social media platforms. This is attributed to the fact that social media marketing is one of the major strategies adopted by various companies and industries to increase awareness about their product offerings among target customers on social media channels. Thus, through social media marketing strategy, the Middle East fragrances market sights critical opportunity in gaining traction and increasing its customer reach among its target segments
Increase in population coupled with rise in consumer expenditure on personal and beauty care products, surge in awareness about the therapeutic benefits of fragrances, and innovative product push strategy by key players are the major drivers for the global fragrance and perfume market. However, availability of counterfeit products and use of chemical ingredients with probable side-effects are expected to hamper the growth during the forecast period.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the market from 2019 to 2027 to identify the prevailing market opportunities.
- The market report provides information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the Middle East fragrances market segmentation assists to determine the prevailing opportunities.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the Middle East fragrances market trends, key players, market segments, application areas, and market growth strategies.
- By Demographics
- Men
- Women
- Unisex
- By Country
- Kingdom of Saudi Arabia
- United Arab Emirates
- Jordan
- Iraq
- Rest of Middle East
CHAPTER 1:INTRODUCTION
1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Snapshot
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.List of Top Selling Brands
3.2.1.Top Selling Arabian Perfumes Brands by Gender
3.2.1.1.KSA
3.2.1.1.1.Men
3.2.1.1.2.Women
3.2.1.1.3.Unisex
3.2.1.2.UAE
3.2.1.2.1.Men
3.2.1.2.2.Women
3.2.1.2.3.Unisex
3.2.1.3.JORDAN
3.2.1.3.1.Men
3.2.1.3.2.Women
3.2.1.3.3.Unisex
3.2.1.4.IRAQ
3.2.1.4.1.Men
3.2.1.4.2.Women
3.2.1.4.3.Unisex
3.2.2.Top Selling Western Perfumes Brands by Gender
3.2.2.1.KSA
3.2.2.1.1.Men
3.2.2.1.2.Women
3.2.2.1.3.Unisex
3.2.2.2.UAE
3.2.2.2.1.Men
3.2.2.2.2.Women
3.2.2.2.3.Unisex
3.2.2.3.JORDAN
3.2.2.3.1.Men
3.2.2.3.2.Women
3.2.2.3.3.Unisex
3.2.2.4.IRAQ
3.2.2.4.1.Men
3.2.2.4.2.Women
3.2.2.4.3.Unisex
3.3.Top Selling Perfume Brands Pricing Analysis, By Country, 2020
3.3.1.Top Selling Arabian Perfumes Brands
3.3.1.1.KSA
3.3.1.2.UAE
3.3.1.3.JORDAN
3.3.1.4.IRAQ
3.3.2.Top Selling Western Perfumes Brands
3.3.2.1.KSA
3.3.2.2.UAE
3.3.2.3.JORDAN
3.3.2.4.IRAQ
3.3.2.5.Cost Teardown Analysis: Perfume Market
3.3.3.Production Cost
3.3.4.Packaging Cost
3.3.5.Distribution Cost
CHAPTER 4:MIDDLE EAST FRAGRANCES MARKET, BY COUNTRY, 2019-2027
4.1.Overview
4.1.1.Market size and forecast (Value and Volume)
4.2.KSA
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast (Value and Volume)
4.3.UAE
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast (Value and Volume)
4.4.JORDAN
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast (Value and Volume)
4.5.IRAQ
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast (Value and Volume)
4.6.REST OF MIDDLE EAST
4.6.1.Market size and forecast (Value and Volume)
1.1.Report description
1.2.Key market benefits for stakeholders
1.3.Key market segments
1.4.Research methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
2.1.Snapshot
CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.List of Top Selling Brands
3.2.1.Top Selling Arabian Perfumes Brands by Gender
3.2.1.1.KSA
3.2.1.1.1.Men
3.2.1.1.2.Women
3.2.1.1.3.Unisex
3.2.1.2.UAE
3.2.1.2.1.Men
3.2.1.2.2.Women
3.2.1.2.3.Unisex
3.2.1.3.JORDAN
3.2.1.3.1.Men
3.2.1.3.2.Women
3.2.1.3.3.Unisex
3.2.1.4.IRAQ
3.2.1.4.1.Men
3.2.1.4.2.Women
3.2.1.4.3.Unisex
3.2.2.Top Selling Western Perfumes Brands by Gender
3.2.2.1.KSA
3.2.2.1.1.Men
3.2.2.1.2.Women
3.2.2.1.3.Unisex
3.2.2.2.UAE
3.2.2.2.1.Men
3.2.2.2.2.Women
3.2.2.2.3.Unisex
3.2.2.3.JORDAN
3.2.2.3.1.Men
3.2.2.3.2.Women
3.2.2.3.3.Unisex
3.2.2.4.IRAQ
3.2.2.4.1.Men
3.2.2.4.2.Women
3.2.2.4.3.Unisex
3.3.Top Selling Perfume Brands Pricing Analysis, By Country, 2020
3.3.1.Top Selling Arabian Perfumes Brands
3.3.1.1.KSA
3.3.1.2.UAE
3.3.1.3.JORDAN
3.3.1.4.IRAQ
3.3.2.Top Selling Western Perfumes Brands
3.3.2.1.KSA
3.3.2.2.UAE
3.3.2.3.JORDAN
3.3.2.4.IRAQ
3.3.2.5.Cost Teardown Analysis: Perfume Market
3.3.3.Production Cost
3.3.4.Packaging Cost
3.3.5.Distribution Cost
CHAPTER 4:MIDDLE EAST FRAGRANCES MARKET, BY COUNTRY, 2019-2027
4.1.Overview
4.1.1.Market size and forecast (Value and Volume)
4.2.KSA
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast (Value and Volume)
4.3.UAE
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast (Value and Volume)
4.4.JORDAN
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast (Value and Volume)
4.5.IRAQ
4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast (Value and Volume)
4.6.REST OF MIDDLE EAST
4.6.1.Market size and forecast (Value and Volume)
LIST OF TABLES
TABLE 01.KSA PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 02.UAE PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 03.JORDAN PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 04.IRAQ PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 05.KSA PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 06.UAE PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 07.JORDAN PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 08.IRAQ PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 09.KSA PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 10.KSA PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 11.UAE PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 12.JORDAN PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 13.IRAQ PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 14.REST OF MIDDLE EAST PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 01.KSA PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 02.UAE PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 03.JORDAN PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 04.IRAQ PRICING ANALYSIS OF TOP SELLING ARABIAN BRANDS ($ PER UNIT)
TABLE 05.KSA PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 06.UAE PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 07.JORDAN PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 08.IRAQ PRICING ANALYSIS OF TOP SELLING WESTERN BRANDS ($ PER UNIT)
TABLE 09.KSA PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 10.KSA PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 11.UAE PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 12.JORDAN PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 13.IRAQ PERFUME MARKET, VALUE AND VOLUME, 2019-2027
TABLE 14.REST OF MIDDLE EAST PERFUME MARKET, VALUE AND VOLUME, 2019-2027
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.COST TEARDOWN ANALYSIS: PERFUME MARKET
FIGURE 03.KSA PERFUME MARKET VALUE (US$ MILLION)
FIGURE 04.KSA PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 05.UAE PERFUME MARKET VALUE (US$ MILLION)
FIGURE 06.UAE PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 07.JORDAN PERFUME MARKET VALUE (US$ MILLION)
FIGURE 08.JORDAN PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 09.IRAQ PERFUME MARKET VALUE (US$ MILLION)
FIGURE 10.IRAQ PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 11.REST OF MIDDLE EAST PERFUME MARKET VALUE (US$ MILLION)
FIGURE 12.REST OF MIDDLE EAST PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.COST TEARDOWN ANALYSIS: PERFUME MARKET
FIGURE 03.KSA PERFUME MARKET VALUE (US$ MILLION)
FIGURE 04.KSA PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 05.UAE PERFUME MARKET VALUE (US$ MILLION)
FIGURE 06.UAE PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 07.JORDAN PERFUME MARKET VALUE (US$ MILLION)
FIGURE 08.JORDAN PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 09.IRAQ PERFUME MARKET VALUE (US$ MILLION)
FIGURE 10.IRAQ PERFUME MARKET VOLUME (MILLION UNITS)
FIGURE 11.REST OF MIDDLE EAST PERFUME MARKET VALUE (US$ MILLION)
FIGURE 12.REST OF MIDDLE EAST PERFUME MARKET VOLUME (MILLION UNITS)
