Male Grooming Products Market in Myanmar 2021

January 2022 | 17 pages | ID: M0BACC9D0473EN
StrategyHelix Inc

Abstracts

Grooming products help individuals to maintain their overall hygiene and physical appearance. According to a report by StrategyHelix, the male grooming products market in Myanmar is anticipated to expand positively at a CAGR of 13.4% during the forecast period (2021-2027). Rising consumer disposable income, increasing consciousness among male consumers about personal wellness and appearance, increasing product availability and retail outlet, growing awareness about the importance of overall body grooming and society's influence towards aesthetically appealing looks are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for male grooming products. The Myanmar male grooming products market is segmented on the basis of price range, product, and distribution channel. On the basis of price range, the male grooming products market in Myanmar has been segmented into prestige product, mass product. The mass product segment held the largest revenue share in 2020. By product, the male grooming products market in Myanmar has been segmented into shaving products, razors & blades, toiletries, fragrances. Among these, the toiletries segment was accounted for the highest revenue generator in 2020. Based on distribution channel, the male grooming products market in Myanmar is categorized into supermarkets & hypermarkets, specialty stores, online retailing, others.

The male toiletries market is further segmented into bath & shower, deodorants, hair care, and skin care. In Myanmar, the deodorants segment made up the largest share of the male grooming products market.

The report also includes the profiles of leading companies such as The Procter & Gamble Company, Edgewell Personal Care Brands LLC, Beiersdorf AG, Unilever PLC, Mandom Corporation.

Report Scope
Price range: prestige product, mass product
Product: shaving products, razors & blades, toiletries, fragrances
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Myanmar male grooming products market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. MALE GROOMING PRODUCTS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY PRODUCT

Shaving products
Razors & blades
Toiletries
Fragrances

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

The Procter & Gamble Company
Edgewell Personal Care Brands, LLC
Beiersdorf AG
Unilever PLC
Mandom Corporation
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