Male Grooming Products Market in Ethiopia 2021

January 2022 | 18 pages | ID: M410AE1164A8EN
StrategyHelix Inc

Abstracts

Grooming products help individuals to maintain their overall hygiene and physical appearance. The male grooming products market in Ethiopia is set to grow at a healthy compound annual growth rate (CAGR) of 13.1% in the next five years. Rising consumer disposable income, increasing consciousness among male consumers about personal wellness and appearance, increasing product availability and retail outlet, growing awareness about the importance of overall body grooming and society's influence towards aesthetically appealing looks are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for male grooming products. The Ethiopia male grooming products market is segmented on the basis of price range, product, and distribution channel. On the basis of price range, the male grooming products market in Ethiopia has been segmented into prestige product, mass product. The mass product segment is estimated to account for the largest share of the male grooming products market in Ethiopia. By product, the male grooming products market in Ethiopia has been segmented into shaving products, razors & blades, toiletries, fragrances. The toiletries segment held the largest revenue share in 2020. Based on distribution channel, the male grooming products market in Ethiopia is categorized into supermarkets & hypermarkets, specialty stores, online retailing, others.

The male toiletries market is further segmented into bath & shower, deodorants, hair care, and skin care. The deodorants segment held the largest share of the Ethiopia male grooming products market in 2020 and is anticipated to hold its share during the forecast period.

As of 2020, the major players in the Ethiopia male grooming products market were Supermax Corp Bhd, The Procter & Gamble Company, Societe Bic S.A., Beiersdorf AG, Unilever PLC.

Report Scope
Price range: prestige product, mass product
Product: shaving products, razors & blades, toiletries, fragrances
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Ethiopia male grooming products market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. MALE GROOMING PRODUCTS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY PRODUCT

Shaving products
Razors & blades
Toiletries
Fragrances

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

Supermax Corp Bhd
The Procter & Gamble Company
Societe Bic S.A.
Beiersdorf AG
Unilever PLC
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