Lidl Sverige KB in Home Care (Sweden)

March 2015 | 3 pages | ID: LFDF40DC913EN
Euromonitor International Ltd

Abstracts

Lidl will seek to establish itself as the leading discounter on the market over the forecast period. The company will focus on expanding by opening new outlets, particularly in the northern areas of the country. The company plans to focus more on social responsibility and sustainability, launch more well-known brands, and dilute its hard discounter image.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Lidl Sverige KB: Key Facts
Summary 2 Lidl Sverige KB: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Lidl Sverige KB: Competitive Position 2014