Laboratorios Cofarma SA in Home Care (Colombia)

January 2017 | 2 pages | ID: L11985D7D12EN
Euromonitor International Ltd

Abstracts

Laboratorios Cofarma SA is a medium-sized domestic company that has witnessed strong sales growth due to its focus on new product development and innovation with its leading brands Tergo and Bonaire. Over the forecast period, the company will strive to strengthen Rayol, its home insecticides brand at a regional level, which will be a challenge due the domination of Raid. It will also continue to extend the portfolio of its leading brands (Bonaire and Tergo) with new developments. The company wil...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Laboratorios Cofarma SA: Key Facts
  Summary 2 Laboratorios Cofarma SA: Operational Indicators
Competitive Positioning
  Summary 3 Laboratorios Cofarma SA: Competitive Position 2016