Label Vie SA in Home Care (Morocco)

January 2016 | 2 pages | ID: L9E9ED179BAEN
Euromonitor International Ltd

Abstracts

The operations of Label Vie in Morocco benefit mainly from the strong brand image of Carrefour and Atacadão hypermarkets, which operate many outlets in several different formats, all of which are innovative. Carrefour Market stores offer customers a very pleasant shopping experience. The brand uses very attractive lighting and furniture as well as offering customers the possibility to use the traditional Carrefour loyalty card. The concept has proved to be a success, especially following the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Label Vie SA: Key Facts
Summary 2 Label Vie SA: Operational Indicators
Competitive Positioning
Summary 3 Label Vie SA: Competitive Position 2015