Kao Indonesia PT in Home Care (Indonesia)

May 2017 | 2 pages | ID: KD85EC09702EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Kao Indonesia is expected to further strengthening its position in home care, especially in laundry care. The company is set to continue focusing on its Attack laundry detergents brand, targeting middle-income and high-income consumers. Offering unique products with value-added benefits such as Attack Batik Cleaner, a detergent designed especially to be used on batik clothes, is set to remain at the core of the company strategy throughout the forecast period, along with...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Kao Indonesia PT: Key Facts
Competitive Positioning
  Summary 2 Kao Indonesia PT: Competitive Position 2016