Interconsumer Products Kenya Ltd in Home Care (Kenya)
Interconsumer Products Kenya Ltd is likely to differentiate itself from competing premium brands by diversifying and expanding into the lower end of the category and making forays into mid-level products. The company will also seek partnerships in the higher ends of the category to solidify its presence and reach.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Interconsumer Products Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interconsumer Products Kenya Ltd: Competitive Position 2012
Key Facts
Summary 1 Interconsumer Products Kenya Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interconsumer Products Kenya Ltd: Competitive Position 2012