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India Feminine Hygienic Product Market By Product Type (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others), By Sales Channel (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online), By Region, By Region, By Competition Forecast & Opportunities, 2019-2029F

October 2023 | 90 pages | ID: IDDD031AC76CEN
TechSci Research

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The feminine hygienic products market in India has witnessed substantial growth and transformation driven by evolving social norms, heightened awareness, and a growing focus on women's health and well-being. This dynamic market encompasses a wide array of products tailored to address the unique hygiene requirements of women, catering to different age groups and lifestyles. From sanitary napkins to tampons and menstrual cups, the market has evolved to provide diverse options that prioritize comfort, convenience, and enhanced menstrual hygiene management. The market features a blend of domestic and international players competing to capture a larger share of the increasing demand for feminine hygiene products. Both established global brands and emerging local manufacturers are investing in research and development to offer products customized to the diverse needs and preferences of Indian women. This competition is driving innovation in product design, pricing strategies, and marketing campaigns. The market is segmented into various product categories, including sanitary napkins/pads, tampons, panty liners, menstrual cups, feminine hygiene wash, and others. Among these, sanitary napkins, often referred to as pads, represent the most widely used product category, available in various sizes and absorbency levels. Tampons, though less common, present an alternative for women seeking a discreet and internal solution. Additionally, menstrual cups, a relatively recent introduction, are gaining popularity due to their environmentally friendly nature and cost-effectiveness.

Key Market Drivers:

Rising Awareness and Education: Increased awareness and education significantly drive demand for feminine hygiene products in the Indian market. Efforts to educate and raise awareness about menstrual health have led to substantial shifts in societal attitudes and consumer behavior. Government programs, NGOs, and corporate initiatives have worked to reduce menstrual stigma and promote healthy practices, contributing to the adoption of feminine hygienic products.

Changing Cultural Norms and Attitudes: Gradual shifts in cultural norms and attitudes toward menstruation are key drivers of the Indian feminine hygiene product market. Collaborative efforts by government bodies, NGOs, and media campaigns have successfully challenged historical taboos, normalizing conversations about menstrual health and reducing associated shame. This cultural shift has made women more open to exploring and using feminine hygiene products.

Government Initiatives and Policies: Government-led initiatives have played a pivotal role in propelling the Indian feminine hygiene product market. Programs like 'Beti Bachao, Beti Padhao' and menstrual hygiene education in schools empower girls and women with knowledge about their bodies. Subsidized or free sanitary products provided in schools and communities increase product accessibility, thus driving market expansion.

Urbanization and Changing Lifestyles: Urbanization and evolving lifestyles have fueled the demand for feminine hygiene products. As more women adopt urban living and enter the workforce, they seek products offering convenience, comfort, and reliability. This shift in lifestyle preferences has boosted the popularity of products like tampons and menstrual cups, catering to active and on-the-go women.

Technological Advancements and Innovation: Technological advancements and product innovation significantly shape the feminine hygiene product market. Manufacturers continually improve product design, comfort, and efficacy, incorporating advanced absorption technology, eco-friendly materials, and enhanced leak protection. Such innovations attract consumers seeking superior alternatives and contribute to market growth.

Key Market Challenges:

Lack of Awareness and Education: Historically, a lack of awareness and education about feminine hygiene and menstrual health in India has hindered product demand. Limited knowledge about modern menstrual hygiene products such as sanitary pads, tampons, and menstrual cups, coupled with misconceptions and cultural taboos, has affected market growth.

Affordability and Accessibility: Affordability and accessibility are significant challenges, particularly for women from lower-income households. Many women cannot afford commercially available products, leading to the use of makeshift alternatives. Additionally, limited product availability in rural areas due to poor infrastructure and transportation issues further restricts access.

Key Market Trends:

Sustainable and Eco-Friendly Products: Growing environmental consciousness drives demand for sustainable and eco-friendly feminine hygiene products. Consumers seek biodegradable, organic materials and minimal ecological impact, leading to the rise of menstrual cups, reusable cloth pads, and organic cotton tampons.

Menstrual Health Education Initiatives: Various governmental and non-governmental initiatives focus on improving menstrual health education and awareness, challenging taboos and promoting safe practices. This education expands the consumer base and encourages the adoption of modern hygiene products.

Increased E-Commerce Penetration: The proliferation of e-commerce platforms transforms product marketing and sales. Online retailers provide a convenient way for women, especially in urban areas, to access a wide range of products discreetly and have them delivered to their doorstep.

Menstrual Health Apps and Technology: Smartphone apps and technology influence the feminine hygiene market, with menstrual health tracking apps gaining popularity. These apps allow women to monitor cycles, predict periods, and manage health better, impacting product marketing and encouraging adoption.

Collaborations and Influencer Campaigns: Celebrities and influencers play a role in raising awareness about menstrual health and hygiene, breaking taboos, and endorsing products. Collaboration with health professionals builds consumer trust in products, particularly when endorsed by medical experts.

Segmental Insights:

Product Type Insights: The sanitary napkins/pads segment held the largest market share in 2023 and is projected to continue expanding. Sanitary pads are widely used due to convenience, ease of use, and availability across various price ranges. Market dynamics may change, and it's advisable to refer to recent market research for updated information.

Sales Channel Insights: The online channel is the fastest-growing segment. E-commerce platforms provide a convenient way for consumers, particularly in urban areas, to discreetly purchase products and have them delivered.

Regional Insights: The north region, with significant urban centers, holds a dominant revenue share. Urbanization correlates with education and awareness, influencing product adoption. Increased disposable income in urban areas makes hygiene products more accessible.

Key Market Players
  • Procter & Gamble Hygience & Health Care Limited
  • Essity AB
  • Johnson & Johnson Private Limited
  • Kimberly Clark Corporation
  • Hindustan Uniliver Ltd.
  • Redcliffe Hygiene Pvt. Ltd
  • Edgewell Personal Care
  • Unicharm India Private Limited
  • Wet and Dry Personal Care Pvt. Ltd
  • Tzmo SA
Report Scope:

In this report, the India Feminine Hygienic Product Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
  • India Feminine Hygienic Product Market, By Product Type:
    • Sanitary Napkins/Pad
    • Tampons
    • Panty Liners
    • Menstrual Cup
    • Feminine Hygiene Wash
    • Others
  • India Feminine Hygienic Product Market, By Sales Channel:
    • Supermarkets & Hypermarkets
    • Drug Stores/Pharmacies
    • Convenience Store
    • Online
  • India Feminine Hygienic Product Market, By Region:
    • North
    • South
    • East
    • West
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the India Feminine Hygienic Product Market.

Available Customizations:

India Feminine Hygienic Product Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. RESEARCH METHODOLOGY

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. EXECUTIVE SUMMARY

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. VOICE OF CUSTOMER ANALYSIS (B2C MODEL ANALYSIS)

4.1. Brand Awareness
4.2. Sources of Awareness
4.3. Factors Influencing Purchase Decision
4.4. Challenges Faced Post Purchase

5. INDIA FEMININE HYGIENIC PRODUCT MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value
5.2. Market Share & Forecast
  5.2.1. By Product Type Market Share Analysis (Sanitary Napkins/Pad, Tampons, Panty Liners, Menstrual Cup, Feminine Hygiene Wash, Others)
  5.2.2. By Sales Channel Market Share Analysis (Supermarkets & Hypermarkets, Drug Stores/Pharmacies, Convenience Stores, Online)
  5.2.3. By Regional Market Share Analysis
    5.2.3.1. North Market Share Analysis
    5.2.3.2. South Market Share Analysis
    5.2.3.3. East Market Share Analysis
    5.2.3.4. West Market Share Analysis
  5.2.4. By Top 5 Companies Market Share Analysis, Others (2023)
5.3. India Feminine Hygienic Product Market Mapping & Opportunity Assessment
  5.3.1. By Product Type Market Mapping & Opportunity Assessment
  5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
  5.3.3. By Regional Market Mapping & Opportunity Assessment

6. INDIA SANITARY NAPKINS/PAD MARKET OUTLOOK

6.1. Market Size & Forecast
  6.1.1. By Value
6.2. Market Share & Forecast
  6.2.1. By Sales Channel

7. INDIA TAMPONS MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value
7.2. Market Share & Forecast
  7.2.1. By Sales Channel

8. INDIA PANTY LINERS MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value
8.2. Market Share & Forecast
  8.2.1. By Sales Channel

9. INDIA MENSTRUAL CUP MARKET OUTLOOK

9.1. Market Size & Forecast
  9.1.1. By Value
9.2. Market Share & Forecast
  9.2.1. By Sales Channel

10. INDIA FEMININE HYGIENE WASH MARKET OUTLOOK

10.1. Market Size & Forecast
  10.1.1. By Value
10.2. Market Share & Forecast
  10.2.1. By Sales Channel

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. IMPACT OF COVID-19 ON INDIA FEMININE HYGIENIC PRODUCT MARKET

12.1. Impact Assessment Model
  12.1.1. Key Segments Impacted
  12.1.2. Key Regions Impacted
  12.1.3. Key Countries Impacted

13. MARKET TRENDS & DEVELOPMENTS


14. PORTER’S FIVE FORCES MODEL

14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes

15. SWOT ANALYSIS

15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats

16. POLICY AND REGULATORY LANDSCAPE


17. INDIA ECONOMIC PROFILE


18. COMPETITIVE LANDSCAPE

18.1. Company Profiles
  18.1.1. Procter & Gamble Hygiene & Health Care Limited
    18.1.1.1. Company Details
    18.1.1.2. Product & Services
    18.1.1.3. Financials (As Per Availability)
    18.1.1.4. Key market Focus & Geographical Presence
    18.1.1.5. Recent Developments
    18.1.1.6. Key Management Personnel
  18.1.2. Essity AB
    18.1.2.1. Company Details
    18.1.2.2. Product & Services
    18.1.2.3. Financials (As Per Availability)
    18.1.2.4. Key market Focus & Geographical Presence
    18.1.2.5. Recent Developments
    18.1.2.6. Key Management Personnel
  18.1.3. Essity AB
    18.1.3.1. Company Details
    18.1.3.2. Product & Services
    18.1.3.3. Financials (As Per Availability)
    18.1.3.4. Key market Focus & Geographical Presence
    18.1.3.5. Recent Developments
    18.1.3.6. Key Management Personnel
  18.1.4. Kimberly Clark Corporation
    18.1.4.1. Company Details
    18.1.4.2. Product & Services
    18.1.4.3. Financials (As Per Availability)
    18.1.4.4. Key market Focus & Geographical Presence
    18.1.4.5. Recent Developments
    18.1.4.6. Key Management Personnel
  18.1.5. Hindustan Uniliver Ltd.
    18.1.5.1. Company Details
    18.1.5.2. Product & Services
    18.1.5.3. Financials (As Per Availability)
    18.1.5.4. Key market Focus & Geographical Presence
    18.1.5.5. Recent Developments
    18.1.5.6. Key Management Personnel
  18.1.6. Redcliffe Hygiene Pvt. Ltd
    18.1.6.1. Company Details
    18.1.6.2. Product & Services
    18.1.6.3. Financials (As Per Availability)
    18.1.6.4. Key market Focus & Geographical Presence
    18.1.6.5. Recent Developments
    18.1.6.6. Key Management Personnel
  18.1.7. Edgewell Personal Care
    18.1.7.1. Company Details
    18.1.7.2. Product & Services
    18.1.7.3. Financials (As Per Availability)
    18.1.7.4. Key market Focus & Geographical Presence
    18.1.7.5. Recent Developments
    18.1.7.6. Key Management Personnel
  18.1.8. Unicharm India Private Limited
    18.1.8.1. Company Details
    18.1.8.2. Product & Services
    18.1.8.3. Financials (As Per Availability)
    18.1.8.4. Key market Focus & Geographical Presence
    18.1.8.5. Recent Developments
    18.1.8.6. Key Management Personnel
  18.1.9. Wet and Dry Personal Care Pvt. Ltd
    18.1.9.1. Company Details
    18.1.9.2. Product & Services
    18.1.9.3. Financials (As Per Availability)
    18.1.9.4. Key market Focus & Geographical Presence
    18.1.9.5. Recent Developments
    18.1.9.6. Key Management Personnel
  18.1.10. Tzmo SA
    18.1.10.1. Company Details
    18.1.10.2. Product & Services
    18.1.10.3. Financials (As Per Availability)
    18.1.10.4. Key market Focus & Geographical Presence
    18.1.10.5. Recent Developments
    18.1.10.6. Key Management Personnel

19. STRATEGIC RECOMMENDATIONS

19.1. Key Focus Areas
19.2. Target Product Type
19.3. Target Sales Channel

20. ABOUT US & DISCLAIMER


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