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Housewares Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Product Type (Cookware and Bakeware, Tableware, Kitchen Appliances, Bathroom Essentials, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

October 2023 | 150 pages | ID: HC015B4DE58FEN
The Insight Partners

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The housewares market size was valued at US$ 321.40 billion in 2022 and is expected to reach US$ 442.51 billion by 2030; it is estimated to register a CAGR of 4.1% from 2022 to 2030.

Housewares are products and items used within a household for various purposes, such as cooking, baking, and home organization. The market for housewares has been growing steadily due to several factors. Firstly, changing lifestyles and the trend toward more time spent at home have increased the demand for functional and aesthetically pleasing housewares. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access a wide range of houseware products. The COVID-19 pandemic further accelerated this growth, as people spent more time at home and invested in improving their living spaces. These factors, coupled with innovative designs and sustainable options, have driven the expansion of the housewares market.

Based on product type, the market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The tableware segment is expected to register the highest CAGR during 2022–2030. Tableware segment includes products like crockery, cutlery, glassware, and serveware. A surge in demand for tableware in the housewares market can be attributed to transformed dining habits during the COVID-19 pandemic. With more people dining at home, people have started focusing on aesthetic and functional tableware, as it enhances home dining experiences. From everyday meals to special gatherings, consumers are looking for tableware sets that elevate their dining experience. Furthermore, a growing appreciation for unique and artisanal designs has played a significant role in driving the demand for tableware. Consumers are increasingly drawn to handcrafted and artistically inspired tableware pieces that bring a touch of individuality and personality to their dining settings. Thus, a shift toward more personalized and visually striking tableware choices has contributed to the progress of the housewares market for the tableware segment. Vivo - Villeroy & Boch Group, Corelle, Pyrex, Luminarc, Schott Zwiesel, and among others are some of the prominent players operating in the tableware segment.

The housewares market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The growing urbanization and disposable income of the middle-class population is a prime factor that has propelled the demand for modern and convenient housewares, including advanced kitchen appliances and stylish tableware. According to the International Labour Organization (ILO), the total income of Asian and Pacific countries increased by 3.5% in 2021, wherein China accounted for 0.3% in 2021 and 0.7% in the first half of 2022. Similarly, total income grew by 12.4% in Central and Western Asia. Further, the influence of Western lifestyles and cooking trends is another major factor bolstering the demand for specialized cookware and bakeware products in Asia Pacific. Despite the growth opportunities, price sensitivity among consumers presents a significant challenge for the progress of housewares businesses in Asia Pacific. Many consumers in the region tend to opt for affordable and basic houseware products. Moreover, the market is highly competitive, with both local and international brands rivaling for better market positions.

In recent years, several trends have shaped the housewares market in emerging countries such as China, Japan, South Korea, India, and Australia. One of these trends is the growing preference for multifunctional cookware and kitchen appliances. Consumers seek versatile products that perform multiple tasks, promoting efficiency and space-saving in their kitchens. As a result, manufacturers have been responding to these demands by developing innovative cookware sets and kitchen appliances. Moreover, smart technology integration has been a critical trend for kitchen appliance manufacturers. Smart kitchen appliances, with features such as remote control, automation, and compatibility with digital assistants, appeal to tech-savvy consumers. These appliances offer convenience and control, allowing users to manage their kitchen tasks more efficiently. Further, consumers are investing in high-quality bathroom fixtures, accessories, and textiles to create a relaxing and indulgent bathroom environment. This trend reflects a growing interest in self-care and wellness among consumers across the Asia Pacific.

The key players operating in the global housewares market include Bradshaw Home Inc, The Denby Pottery Co Ltd, HF Coors Co Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate Gmbh, Kohler Co, and Haier US Appliance Solutions Inc among others. Players operating in the global housewares market focus on providing high-quality products to fulfill customer demand. They also focus on strategies such as investments in research and development activities, new product launches, and expanding production capacities.

The overall global housewares market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the housewares market.
1. INTRODUCTION

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. EXECUTIVE SUMMARY

2.1 Key Market Insights
2.2 Market Attractiveness

3. RESEARCH METHODOLOGY

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions

4. HOUSEWARES MARKET LANDSCAPE

4.1 Overview
4.2 Porter's Five Forces Analysis
  4.2.1 Bargaining Power of Suppliers
  4.2.2 Bargaining Power of Buyers
  4.2.3 Threat of New Entrants
  4.2.4 Competitive Rivalry
  4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
  4.3.1 Raw Material Suppliers
  4.3.2 Manufacturers
  4.3.3 Distributors/Suppliers:
  4.3.4 Distribution Channels:
  4.3.5 End Consumers
4.4 List of Vendors

5. HOUSEWARES MARKET - KEY INDUSTRY DYNAMICS

5.1 Market Drivers
  5.1.1 Increasing Purchase of Housewares with Rising Number of Households
  5.1.2 Strategic Development Initiatives by Key Players
5.2 Market Restraints
  5.2.1 Lack of Uniformity in Operations and Regulations
5.3 Market Opportunities
  5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
  5.4.1 Development of Smart Appliances
5.5 Impact Analysis of Drivers and Restraints

6. HOUSEWARES MARKET - GLOBAL MARKET ANALYSIS

6.1 Housewares Market Revenue (US$ Billion), 2020 – 2030
6.2 Housewares Market Forecast and Analysis

7. HOUSEWARES MARKET ANALYSIS – PRODUCT TYPE

7.1 Cookware and Bakeware
  7.1.1 Overview
  7.1.2 Cookware and Bakeware Market Revenue and Forecast to 2030 (US$ Billion)
7.2 Tableware
  7.2.1 Overview
  7.2.2 Tableware Market Revenue and Forecast to 2030 (US$ Billion)
7.3 Kitchen Appliances
  7.3.1 Overview
  7.3.2 Kitchen Appliances Market Revenue, and Forecast to 2030 (US$ Billion)
7.4 Bathroom Essentials
  7.4.1 Overview
  7.4.2 Bathroom Essentials Market Revenue, and Forecast to 2030 (US$ Billion)
7.5 Others
  7.5.1 Overview
  7.5.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)

8. GLOBAL HOUSEWARES MARKET ANALYSIS – DISTRIBUTION CHANNEL

8.1 Supermarkets and Hypermarkets
  8.1.1 Overview
  8.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Billion)
8.2 Specialty Stores
  8.2.1 Overview
  8.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Billion)
8.3 Online Retail
  8.3.1 Overview
  8.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Billion)
8.4 Others
  8.4.1 Overview
  8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)

9. HOUSEWARES MARKET - GEOGRAPHICAL ANALYSIS

9.1 North America
  9.1.1 North America Housewares Market Overview
  9.1.2 North America Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
  9.1.3 North America Housewares Market Breakdown by Product Type
    9.1.3.1 North America Housewares Market Revenue and Forecasts and Analysis - By Product Type
  9.1.4 North America Housewares Market Breakdown by Distribution Channel
    9.1.4.1 North America Housewares Market Revenue and Forecasts and Analysis - By Distribution Channel
  9.1.5 North America Housewares Market Revenue and Forecasts and Analysis - By Countries
    9.1.5.1 North America Housewares Market Breakdown by Country
    9.1.5.2 US Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.1.5.2.1 US Housewares Market Breakdown by Product Type
      9.1.5.2.2 US Housewares Market Breakdown by Distribution Channel
    9.1.5.3 Canada Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.1.5.3.1 Canada Housewares Market Breakdown by Product Type
      9.1.5.3.2 Canada Housewares Market Breakdown by Distribution Channel
    9.1.5.4 Mexico Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.1.5.4.1 Mexico Housewares Market Breakdown by Product Type
      9.1.5.4.2 Mexico Housewares Market Breakdown by Distribution Channel
9.2 Europe
  9.2.1 Europe Housewares Market Overview
  9.2.2 Europe Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
  9.2.3 Europe Housewares Market Breakdown by Product Type
    9.2.3.1 Europe Housewares Market Revenue and Forecasts and Analysis - By Product Type
  9.2.4 Europe Housewares Market Breakdown by Distribution Channel
    9.2.4.1 Europe Housewares Market Revenue and Forecasts and Analysis - By Distribution Channel
  9.2.5 Europe Housewares Market Revenue and Forecasts and Analysis - By Countries
    9.2.5.1 Europe Housewares Market Breakdown by Country
    9.2.5.2 Germany Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.2.1 Germany Housewares Market Breakdown by Product Type
      9.2.5.2.2 Germany Housewares Market Breakdown by Distribution Channel
    9.2.5.3 France Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.3.1 France Housewares Market Breakdown by Product Type
      9.2.5.3.2 France Housewares Market Breakdown by Distribution Channel
    9.2.5.4 Italy Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.4.1 Italy Housewares Market Breakdown by Product Type
      9.2.5.4.2 Italy Housewares Market Breakdown by Distribution Channel
    9.2.5.5 UK Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.5.1 UK Housewares Market Breakdown by Product Type
      9.2.5.5.2 UK Housewares Market Breakdown by Distribution Channel
    9.2.5.6 Russia Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.6.1 Russia Housewares Market Breakdown by Product Type
      9.2.5.6.2 Russia Housewares Market Breakdown by Distribution Channel
    9.2.5.7 Rest of Europe Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.2.5.7.1 Rest of Europe Housewares Market Breakdown by Product Type
      9.2.5.7.2 Rest of Europe Housewares Market Breakdown by Distribution Channel
9.3 Asia Pacific
  9.3.1 Asia Pacific Housewares Market Overview
  9.3.2 Asia Pacific Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
  9.3.3 Asia Pacific Housewares Market Breakdown by Product Type
    9.3.3.1 Asia Pacific Housewares Market Revenue and Forecasts and Analysis - By Product Type
  9.3.4 Asia Pacific Housewares Market Breakdown by Distribution Channel
    9.3.4.1 Asia Pacific Housewares Market Revenue and Forecasts and Analysis - By Distribution Channel
  9.3.5 Asia Pacific Housewares Market Breakdown by Country
    9.3.5.1 Asia Pacific Housewares Market Breakdown by Country
    9.3.5.2 Australia Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.2.1 Australia Housewares Market Breakdown by Product Type
      9.3.5.2.2 Australia Housewares Market Breakdown by Distribution Channel
    9.3.5.3 China Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.3.1 China Housewares Market Breakdown by Product Type
      9.3.5.3.2 China Housewares Market Breakdown by Distribution Channel
    9.3.5.4 India Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.4.1 India Housewares Market Breakdown by Product Type
      9.3.5.4.2 India Housewares Market Breakdown by Distribution Channel
    9.3.5.5 Japan Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.5.1 Japan Housewares Market Breakdown by Product Type
      9.3.5.5.2 Japan Housewares Market Breakdown by Distribution Channel
    9.3.5.6 South Korea Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.6.1 South Korea Housewares Market Breakdown by Product Type
      9.3.5.6.2 South Korea Housewares Market Breakdown by Distribution Channel
    9.3.5.7 Rest of Asia Pacific Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
      9.3.5.7.1 Rest of Asia Pacific Housewares Market Breakdown by Product Type
      9.3.5.7.2 Rest of Asia Pacific Housewares Market Breakdown by Distribution Channel
9.4 South & Central America
  9.4.1 South & Central America Housewares Market Overview
  9.4.2 South & Central America Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
  9.4.3 South & Central America Housewares Market Breakdown by Product Type
    9.4.3.1 South & Central America Housewares Market Revenue and Forecasts and Analysis - By Product Type
  9.4.4 South & Central America Housewares Market Breakdown by Distribution Channel
    9.4.4.1 South & Central America Housewares Market Revenue and Forecasts and Analysis - By Distribution Channel
  9.4.5 South & Central America Housewares Market Revenue and Forecasts and Analysis - By Countries
    9.4.5.1 South & Central Housewares Market Breakdown by Country
    9.4.5.2 Brazil Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.4.5.2.1 Brazil Housewares Market Breakdown by Product Type
      9.4.5.2.2 Brazil Housewares Market Breakdown by Distribution Channel
    9.4.5.3 Argentina Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.4.5.3.1 Argentina Housewares Market Breakdown by Product Type
      9.4.5.3.2 Argentina Housewares Market Breakdown by Distribution Channel
    9.4.5.4 Rest of South & Central America Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.4.5.4.1 Rest of South & Central America Housewares Market Breakdown by Product Type
      9.4.5.4.2 Rest of South & Central America Housewares Market Breakdown by Distribution Channel
9.5 Middle East & Africa
  9.5.1 Middle East & Africa Housewares Market Overview
  9.5.2 Middle East & Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
  9.5.3 Middle East & Africa Housewares Market Breakdown by Product Type
    9.5.3.1 Middle East & Africa Housewares Market and Forecasts and Analysis - By Product Type
  9.5.4 Middle East & Africa Housewares Market Breakdown by Distribution Channel
    9.5.4.1 Middle East & Africa Housewares Market and Forecasts and Analysis - By Distribution Channel
  9.5.5 Middle East & Africa Housewares Market Revenue and Forecasts and Analysis - By Countries
    9.5.5.1 Middle East & Africa Housewares Market Breakdown by Country
    9.5.5.2 South Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.5.5.2.1 South Africa Housewares Market Breakdown by Product Type
      9.5.5.2.2 South Africa Housewares Market Breakdown by Distribution Channel
    9.5.5.3 Saudi Arabia Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.5.5.3.1 Saudi Arabia Housewares Market Breakdown by Product Type
      9.5.5.3.2 Saudi Arabia Housewares Market Breakdown by Distribution Channel
    9.5.5.4 UAE Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.5.5.4.1 UAE Housewares Market Breakdown by Product Type
      9.5.5.4.2 UAE Housewares Market Breakdown by Distribution Channel
    9.5.5.5 Rest of Middle East & Africa Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
      9.5.5.5.1 Rest of Middle East & Africa Housewares Market Breakdown by Product Type
      9.5.5.5.2 Rest of Middle East & Africa Housewares Market Breakdown by Distribution Channel

10. HOUSEWARES MARKET – IMPACT OF COVID-19 PANDEMIC

10.1 Pre & Post COVID-19 Impact

11. COMPETITIVE LANDSCAPE

11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration

12. COMPANY PROFILES

12.1 Bradshaw Home Inc
  12.1.1 Key Facts
  12.1.2 Business Description
  12.1.3 Products and Services
  12.1.4 Financial Overview
  12.1.5 SWOT Analysis
  12.1.6 Key Developments
12.2 The Denby Pottery Co Ltd
  12.2.1 Key Facts
  12.2.2 Business Description
  12.2.3 Products and Services
  12.2.4 Financial Overview
  12.2.5 SWOT Analysis
  12.2.6 Key Developments
12.3 HF Coors Co Inc
  12.3.1 Key Facts
  12.3.2 Business Description
  12.3.3 Products and Services
  12.3.4 Financial Overview
  12.3.5 SWOT Analysis
  12.3.6 Key Developments
12.4 Inter IKEA Holding BV
  12.4.1 Key Facts
  12.4.2 Business Description
  12.4.3 Products and Services
  12.4.4 Financial Overview
  12.4.5 SWOT Analysis
  12.4.6 Key Developments
12.5 Hutzler Manufacturing Co Inc
  12.5.1 Key Facts
  12.5.2 Business Description
  12.5.3 Products and Services
  12.5.4 Financial Overview
  12.5.5 SWOT Analysis
  12.5.6 Key Developments
12.6 TTK Prestige Ltd
  12.6.1 Key Facts
  12.6.2 Business Description
  12.6.3 Products and Services
  12.6.4 Financial Overview
  12.6.5 SWOT Analysis
  12.6.6 Key Developments
12.7 Newell Brands Inc
  12.7.1 Key Facts
  12.7.2 Business Description
  12.7.3 Products and Services
  12.7.4 Financial Overview
  12.7.5 SWOT Analysis
  12.7.6 Key Developments
12.8 BSH Hausgerate GmbH
  12.8.1 Key Facts
  12.8.2 Business Description
  12.8.3 Products and Services
  12.8.4 Financial Overview
  12.8.5 SWOT Analysis
  12.8.6 Key Developments
12.9 Kohler Co
  12.9.1 Key Facts
  12.9.2 Business Description
  12.9.3 Products and Services
  12.9.4 Financial Overview
  12.9.5 SWOT Analysis
  12.9.6 Key Developments
12.10 Haier US Appliance Solutions Inc
  12.10.1 Key Facts
  12.10.2 Business Description
  12.10.3 Products and Services
  12.10.4 Financial Overview
  12.10.5 SWOT Analysis
  12.10.6 Key Developments

13. APPENDIX


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