Household Products in Germany
Household Products in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Key Highlights
- The household products market includes retail sales of textile washing products, tissue & hygiene products, dishwashing products, general-purpose cleaners, insecticides, and other products. The scope of others includes air fresheners, bleach, personal insect repellent, polishes, scouring products, and toilet care. Market volume represents retail sales volume. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The German household products market recorded a revenue of $17,324.6 million in 2025, representing a compound annual growth rate (CAGR) of 2.2% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 0.4% between 2020 and 2025, reaching a total of 3,607.3 million units in 2025.
- In 2025, the household products market grew primarily due to expansion in distribution and improved product accessibility. Companies strengthened their presence across organized retail formats such as supermarkets, hypermarkets, and online platforms, making products more easily available to consumers.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the household products market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the household products market in Germany
- Leading company profiles reveal details of key household products market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany household products market with five year forecasts
- What was the size of the Germany household products market by value in 2025?
- What will be the size of the Germany household products market in 2030?
- What factors are affecting the strength of competition in the Germany household products market?
- How has the market performed over the last five years?
- What are the main segments that make up Germany's household products market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the German household products market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the German household products market?
7.6. What have been the most significant developments in the German household products market?
8 COMPANY PROFILES
8.1. Henkel AG & Co KGaA
8.2. Essity AB
8.3. The Procter & Gamble Co
8.4. Reckitt Benckiser Group Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market Share
7.2. Who are the leading players in the German household products market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period?
7.5. What are the most popular brands in the German household products market?
7.6. What have been the most significant developments in the German household products market?
8 COMPANY PROFILES
8.1. Henkel AG & Co KGaA
8.2. Essity AB
8.3. The Procter & Gamble Co
8.4. Reckitt Benckiser Group Plc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Germany household products market value: $ million, 2020-25
Table 2: Germany household products market volume: million units, 2020-25
Table 3: Germany household products market category segmentation: % share, by value, 2020-25
Table 4: Germany household products market category segmentation: $ million, 2020-25
Table 5: Germany household products market geography segmentation: $ million, 2025
Table 6: Germany household products market distribution: % share, by value, 2025
Table 7: Germany household products market value forecast: $ million, 2025-30
Table 8: Germany household products market volume forecast: million units, 2025-30
Table 9: Germany household products market share: % share, by value, 2025
Table 10: Henkel AG & Co KGaA: Key Facts
Table 11: Henkel AG & Co KGaA: Annual Financial Ratios
Table 12: Henkel AG & Co KGaA: Key Employees
Table 13: Essity AB: Key Facts
Table 14: Essity AB: Annual Financial Ratios
Table 15: Essity AB: Key Employees
Table 16: The Procter & Gamble Co: Key Facts
Table 17: The Procter & Gamble Co: Annual Financial Ratios
Table 18: The Procter & Gamble Co: Key Employees
Table 19: The Procter & Gamble Co: Key Employees Continued
Table 20: Reckitt Benckiser Group Plc: Key Facts
Table 21: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 22: Reckitt Benckiser Group Plc: Key Employees
Table 23: Germany Size of Population (Million), 2021-25
Table 24: Germany Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Germany GDP (Current Prices, $ Billion), 2021-25
Table 26: Germany Inflation, 2021-25
Table 27: Germany Consumer Price Index (Absolute), 2021-25
Table 28: Germany Exchange Rate, 2020-25
Table 1: Germany household products market value: $ million, 2020-25
Table 2: Germany household products market volume: million units, 2020-25
Table 3: Germany household products market category segmentation: % share, by value, 2020-25
Table 4: Germany household products market category segmentation: $ million, 2020-25
Table 5: Germany household products market geography segmentation: $ million, 2025
Table 6: Germany household products market distribution: % share, by value, 2025
Table 7: Germany household products market value forecast: $ million, 2025-30
Table 8: Germany household products market volume forecast: million units, 2025-30
Table 9: Germany household products market share: % share, by value, 2025
Table 10: Henkel AG & Co KGaA: Key Facts
Table 11: Henkel AG & Co KGaA: Annual Financial Ratios
Table 12: Henkel AG & Co KGaA: Key Employees
Table 13: Essity AB: Key Facts
Table 14: Essity AB: Annual Financial Ratios
Table 15: Essity AB: Key Employees
Table 16: The Procter & Gamble Co: Key Facts
Table 17: The Procter & Gamble Co: Annual Financial Ratios
Table 18: The Procter & Gamble Co: Key Employees
Table 19: The Procter & Gamble Co: Key Employees Continued
Table 20: Reckitt Benckiser Group Plc: Key Facts
Table 21: Reckitt Benckiser Group Plc: Annual Financial Ratios
Table 22: Reckitt Benckiser Group Plc: Key Employees
Table 23: Germany Size of Population (Million), 2021-25
Table 24: Germany Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Germany GDP (Current Prices, $ Billion), 2021-25
Table 26: Germany Inflation, 2021-25
Table 27: Germany Consumer Price Index (Absolute), 2021-25
Table 28: Germany Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Germany household products market value: $ million, 2020-25
Figure 2: Germany household products market volume: million units, 2020-25
Figure 3: Germany household products market category segmentation: $ million, 2020-25
Figure 4: Germany household products market geography segmentation: % share, by value, 2025
Figure 5: Germany household products market distribution: % share, by value, 2025
Figure 6: Germany household products market value forecast: $ million, 2025-30
Figure 7: Germany household products market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the household products market in Germany, 2025
Figure 9: Drivers of buyer power in the household products market in Germany, 2025
Figure 10: Drivers of supplier power in the household products market in Germany, 2025
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2025
Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2025
Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2025
Figure 14: Germany household products market share: % share, by value, 2025
Figure 1: Germany household products market value: $ million, 2020-25
Figure 2: Germany household products market volume: million units, 2020-25
Figure 3: Germany household products market category segmentation: $ million, 2020-25
Figure 4: Germany household products market geography segmentation: % share, by value, 2025
Figure 5: Germany household products market distribution: % share, by value, 2025
Figure 6: Germany household products market value forecast: $ million, 2025-30
Figure 7: Germany household products market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the household products market in Germany, 2025
Figure 9: Drivers of buyer power in the household products market in Germany, 2025
Figure 10: Drivers of supplier power in the household products market in Germany, 2025
Figure 11: Factors influencing the likelihood of new entrants in the household products market in Germany, 2025
Figure 12: Factors influencing the threat of substitutes in the household products market in Germany, 2025
Figure 13: Drivers of degree of rivalry in the household products market in Germany, 2025
Figure 14: Germany household products market share: % share, by value, 2025
