Home Insecticides in Romania

February 2024 | 17 pages | ID: H8280171726EN
Euromonitor International Ltd

Abstracts

Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted retail volume sales growth at the end of the review period. While the performance of the dominant spray/aerosol format dampened the overall performance, other types gained traction and momentum. Importantly, the bed-bugs hysteria in late 2023 led to a sp...

Euromonitor International's Home Insecticides in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Insecticides market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home Insecticides in Romania
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

HOME INSECTICIDES IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fear of bed-bugs stimulates retail volume sales in 2023
Electric insecticides rides premiumisation trend
Health and safety grows in importance in new product development and marketing
PROSPECTS AND OPPORTUNITIES
Home insecticides to maintain development and growth trajectories
Insecticide coils to enjoy differentiation appeal
Manufacturers and the authorities are set to react to the changing environment
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2018-2023
Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 3 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 4 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 5 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 6 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 7 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN ROMANIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources