Home Insecticides in Kenya

March 2024 | 15 pages | ID: H5E6ED68335EN
Euromonitor International Ltd

Abstracts

There was a growing demand for home insecticides in Kenya in 2023. This was especially visible amongst the burgeoning urban population, supported by a rise in the disposable incomes of the country's growing middle-class consumer base. With improving lifestyles, these consumers were more inclined to look for safer and more modern insecticide methods to use in their homes, thereby shifting away from traditional methods, such as the use of mosquito nets and mosquito coils. Despite the harsh economi...

Euromonitor International's Home Insecticides in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Electric Insecticides, Insecticide Baits, Insecticide Coils, Other Home Insecticides, Spray/Aerosol Insecticides.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Insecticides market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home Insecticides in Kenya
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

HOME INSECTICIDES IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Growing middle-class consumer base spurs demand
Urbanisation increases the demand base for home insecticides in Kenya
Household budget constraints drive a shift towards more affordable insecticides
PROSPECTS AND OPPORTUNITIES
Urban demand is set to shift to spray/aerosol and electric insecticides
Innovations in insecticide coils to boost uptake
Retail e-commerce emerges but faces challenges to progress in home insecticides
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2018-2023
Table 2 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 4 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 5 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources