Home Care in Venezuela
In 2017, home care registered a greater decline in retail volume terms than the CAGR of the review period. Demand decreased, as economic recession, inflation and food shortages prevented consumers from increasing spending on home care by dedicating their incomes to more pressing purchases such as food and basic services. On the other hand, the market remained adversely affected by a limited product offering. The price regulation implemented by the government in 2012 in several categories made it...
Euromonitor International's Home Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Venezuela market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Crisis Continues To Affect Home Care
Lack of Packaging Materials and Government Regulations Force Companies To Launch Smaller Pack Sizes
Artisanal Products Continue To Increase
Companies Likely To Remain Focused on Manufacturing Non-regulated Home Care Products
Home Care Expected To Continue To Shrink
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Availability of Air Care Products Remains Limited in 2017
Two Fragances Dominate
Car Air Fresheners and Electric Air Fresheners Outperform in 2017
Competitive Landscape
SC Johnson & Son De Venezuela Ca Dominates Air Care
International Brands Lead Air Care
No Key Launches Or Packaging Innovations
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Performance of Bleach Negatively Affected by Diminished Product Offering
Bleach Is A Versatile Home Care Product for Consumers
Crisis Forced Manufacturers To Reduce Variety of Packaging
Competitive Landscape
Serviquim Ca Leads
Nevex Brand Remains Available Despite Exit of Clorox
Local Producers Expected To Grow
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Companies Changed Ingredients and Pack Sizes To Avoid Regulations
Automatic Dishwashing Underperforms in Review Period
Lemon the Most Popular Fragance of Hand Dishwashing
Competitive Landscape
Colgate-Palmolive Leads Dishwashing
International Brands Lead the Category
Consumers Change Purchasing Factors Over Review Period
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Insecticides Grows But Product Offer Remains Limited
Spray/aerosol the Most Popular Format
Mosquitoes and Cockroaches the Most Common Insect Pests
Competitive Landscape
SC Johnson & Son De Venezuela Ca Dominates Home Insecticides
Domestic Companies Maintain A Significant Presence
No Key Launches Or Packaging Innovations
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Government Regulations Force Companies To Get Creative
Operating Difficulties Negatively Affect Sales
Changing Consumer Habits
Competitive Landscape
Procter & Gamble De Venezuela Ca Regains the Lead
International Brands and Manufacturers Account for Half of Retail Value Sales
Local Competitor Fácil Quimica Strengthens Its Presence in Laundry Care
Category Indicators
Table 36 Household Possession of Washing Machines 2012-2017
Category Data
Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Shortages of Raw Materials Discourage Manufacturers From Maintaining Steady Production Levels
Footwear Trends Impact Sales of Shoe Polish
Furniture Polish and Metal Polish Outperform Overall Category
Competitive Landscape
Reckitt Benckiser Dominates
No Key Launches Or Packaging Innovations Expected
Category Data
Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Prices of Home Care Disinfectants Skyrocket in 2017
Liquid Remains the Most Popular Format
Multi-purpose Cleaners the Largest Category
Competitive Landscape
Colgate-Palmolive Leads by Some Distance
Price the Most Important Factor in Competition
No Key Launches Or Innovations Expected
Category Data
Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Offering of Toilet Care Products Remains Limited
Toilet Care Fight Against Cheaper Categories
Toilet Liquids/foam Lead Category
Competitive Landscape
SC Johnson & Son De Venezuela Dominates Toilet Care
Better Home Products Ca Leads Toilet Liquids
Lack of Activity in 2017
Category Data
Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Crisis Continues To Affect Home Care
Lack of Packaging Materials and Government Regulations Force Companies To Launch Smaller Pack Sizes
Artisanal Products Continue To Increase
Companies Likely To Remain Focused on Manufacturing Non-regulated Home Care Products
Home Care Expected To Continue To Shrink
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Availability of Air Care Products Remains Limited in 2017
Two Fragances Dominate
Car Air Fresheners and Electric Air Fresheners Outperform in 2017
Competitive Landscape
SC Johnson & Son De Venezuela Ca Dominates Air Care
International Brands Lead Air Care
No Key Launches Or Packaging Innovations
Category Data
Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Performance of Bleach Negatively Affected by Diminished Product Offering
Bleach Is A Versatile Home Care Product for Consumers
Crisis Forced Manufacturers To Reduce Variety of Packaging
Competitive Landscape
Serviquim Ca Leads
Nevex Brand Remains Available Despite Exit of Clorox
Local Producers Expected To Grow
Category Data
Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Companies Changed Ingredients and Pack Sizes To Avoid Regulations
Automatic Dishwashing Underperforms in Review Period
Lemon the Most Popular Fragance of Hand Dishwashing
Competitive Landscape
Colgate-Palmolive Leads Dishwashing
International Brands Lead the Category
Consumers Change Purchasing Factors Over Review Period
Category Indicators
Table 23 Household Possession of Dishwashers 2012-2017
Category Data
Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Insecticides Grows But Product Offer Remains Limited
Spray/aerosol the Most Popular Format
Mosquitoes and Cockroaches the Most Common Insect Pests
Competitive Landscape
SC Johnson & Son De Venezuela Ca Dominates Home Insecticides
Domestic Companies Maintain A Significant Presence
No Key Launches Or Packaging Innovations
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Government Regulations Force Companies To Get Creative
Operating Difficulties Negatively Affect Sales
Changing Consumer Habits
Competitive Landscape
Procter & Gamble De Venezuela Ca Regains the Lead
International Brands and Manufacturers Account for Half of Retail Value Sales
Local Competitor Fácil Quimica Strengthens Its Presence in Laundry Care
Category Indicators
Table 36 Household Possession of Washing Machines 2012-2017
Category Data
Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Shortages of Raw Materials Discourage Manufacturers From Maintaining Steady Production Levels
Footwear Trends Impact Sales of Shoe Polish
Furniture Polish and Metal Polish Outperform Overall Category
Competitive Landscape
Reckitt Benckiser Dominates
No Key Launches Or Packaging Innovations Expected
Category Data
Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Prices of Home Care Disinfectants Skyrocket in 2017
Liquid Remains the Most Popular Format
Multi-purpose Cleaners the Largest Category
Competitive Landscape
Colgate-Palmolive Leads by Some Distance
Price the Most Important Factor in Competition
No Key Launches Or Innovations Expected
Category Data
Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
the Offering of Toilet Care Products Remains Limited
Toilet Care Fight Against Cheaper Categories
Toilet Liquids/foam Lead Category
Competitive Landscape
SC Johnson & Son De Venezuela Dominates Toilet Care
Better Home Products Ca Leads Toilet Liquids
Lack of Activity in 2017
Category Data
Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
