Home Care in Peru

Date: January 1, 2017
Pages: 68
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H66C078E060EN
Leaflet:

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Home Care in Peru
Despite deceleration in the local economy, which Peru has faced since 2014, home care recorded strong growth, both in volume and in value terms, at similar rates to 2015. Local consumers are seeking products with greater specific value in order to make home chores easier and faster in a context where having the help of a full- time maid at home is becoming scarce amongst mid-income households, increasing demand for home care.

Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Home Care Records Growth Despite Economic Deceleration
Peruvians Sceptical of Recommended Dosages
Three Companies Lead Home Care, Establishing Trends in Unit Prices
Modern Channels Are Slowly Gaining Terrain
Consumers Are Expected To Be Open To Trying New Products
Key Trends and Developments
Promotions and Advertising Influence Consumers' Purchasing Decisions
Traditional Channels Continue To Dominate Distribution
Local Companies Lead Home Care
Market Indicators
  Table 1 Households 2011-2016
Market Data
  Table 2 Sales of Home Care by Category: Value 2011-2016
  Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 7 Distribution of Home Care by Format: % Value 2011-2016
  Table 8 Distribution of Home Care by Format and Category: % Value 2016
  Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 1 Research Sources
Alicorp Saa in Home Care (peru)
Strategic Direction
Key Facts
  Summary 2 Alicorp SAA: Key Facts
  Summary 3 Alicorp SAA: Operational Indicators
Competitive Positioning
  Summary 4   Summary Alicorp SAA: Competitive Position 2016
Clorox Per? SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 5 Clorox Per? SA: Key Facts
  Summary 6 Clorox Per? SA: Operational Indicators
Competitive Positioning
  Summary 7 Clorox Per? SA: Competitive Position 2016
Intradevco Industrial SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 8 Intradevco Industrial SA: Key Facts
  Summary 9 Intradevco Industrial SA: Operational Indicators
Competitive Positioning
  Summary 10 Intradevco Industrial SA: Competitive Position 2016
Procter & Gamble Per? SRL in Home Care (peru)
Strategic Direction
Key Facts
  Summary 11   Summary Procter & Gamble Peru SRL: Key Facts
  Summary 12   Summary Procter & Gamble Peru SRL: Operational Indicators
Competitive Positioning
  Summary 13   Summary Procter & Gamble Per? SRL: Competitive Position 2016
Supermercados Peruanos SA in Home Care (peru)
Strategic Direction
Key Facts
  Summary 14 Supermercados Peruanos SA: Key Facts
  Summary 15 Supermercados Peruanos SA: Operational Indicators
Production
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 11 Sales of Air Care by Category: Value 2011-2016
  Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Summary 16 Bleach Usage: % volume sales 2011-2016
  Table 19 Sales of Bleach: Value 2011-2016
  Table 20 Sales of Bleach: % Value Growth 2011-2016
  Table 21 NBO Company Shares of Bleach: % Value 2012-2016
  Table 22 LBN Brand Shares of Bleach: % Value 2013-2016
  Table 23 Forecast Sales of Bleach: Value 2016-2021
  Table 24 Forecast Sales of Bleach: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 25 Household Possession of Dishwashers 2011-2016
Category Data
  Table 26 Sales of Dishwashing by Category: Value 2011-2016
  Table 27 Sales of Dishwashing by Category: % Value Growth 2011-2016
  Table 28 NBO Company Shares of Dishwashing: % Value 2012-2016
  Table 29 LBN Brand Shares of Dishwashing: % Value 2013-2016
  Table 30 Forecast Sales of Dishwashing by Category: Value 2016-2021
  Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 32 Sales of Home Insecticides by Category: Value 2011-2016
  Table 33 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  Table 35 NBO Company Shares of Home Insecticides: % Value 2012-2016
  Table 36 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  Table 37 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Household Possession of Washing Machines 2011-2016
  Table 40 Sales of Laundry Care by Category: Value 2011-2016
  Table 41 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 42 Sales of Laundry Aids by Category: Value 2011-2016
  Table 43 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 44 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 45 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 46 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 47 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 48 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 49 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 50 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 51 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 52 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 54 Sales of Polishes by Category: Value 2011-2016
  Table 55 Sales of Polishes by Category: % Value Growth 2011-2016
  Table 56 NBO Company Shares of Polishes: % Value 2012-2016
  Table 57 LBN Brand Shares of Polishes: % Value 2013-2016
  Table 58 Forecast Sales of Polishes by Category: Value 2016-2021
  Table 59 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 60 Sales of Surface Care by Category: Value 2011-2016
  Table 61 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 64 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 65 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 68 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 70 Sales of Toilet Care by Category: Value 2011-2016
  Table 71 Sales of Toilet Care by Category: % Value Growth 2011-2016
  Table 72 NBO Company Shares of Toilet Care: % Value 2012-2016
  Table 73 LBN Brand Shares of Toilet Care: % Value 2013-2016
  Table 74 Forecast Sales of Toilet Care by Category: Value 2016-2021
  Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021












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Wound Care in Peru US$ 990.00 Oct, 2017 · 15 pages
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Laundry Care in Peru US$ 990.00 Jan, 2017 · 27 pages

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