Home Care in Peru

Date: February 8, 2018
Pages: 51
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H66C078E060EN
Leaflet:

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Traditional channels remain the principal means of distribution in Peru, mainly through small independent stores called bodegas which offer convenience, in that they are located close to consumers. Many of these store owners allow their customers a type of informal credit, such as the ability to pay at a later date. These consumers are usually quite familiar with the store owner and prefer to shop daily (and never in bulk) due to the constraints in their budgets and because many of them receive...

Euromonitor International's Home Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
New Channels of Distribution Attract Consumers
Price-sensitive Consumers Continue To Shape the Peruvian Market
Wide Distribution and Low Prices Continue To Drive Growth of Private Label
Women Enjoying Higher Education and Leadership
Future Growth From Outside of Lima
Market Indicators
  Table 1 Households 2012-2017
Market Data
  Table 2 Sales of Home Care by Category: Value 2012-2017
  Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 7 Distribution of Home Care by Format: % Value 2012-2017
  Table 8 Distribution of Home Care by Format and Category: % Value 2017
  Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
Headlines
Prospects
Air Care Products Not Perceived As Essential
High Unit Prices Limit the Variety of Available Products
Fresh Smelling Cars Reflect the Driver's Status
Competitive Landscape
Consumers Consider Imported Products Are Higher Quality
Growth To Be Driven by Innovation
Multifunctional Products To Continue To Grow
Category Data
  Table 11 Sales of Air Care by Category: Value 2012-2017
  Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Multiple Uses of Bleach Make It the Most Popular Home Care Option
Recommended Doses Are Not Used
Large Pack Sizes Do Not Mean Lower Unit Prices
Competitive Landscape
Main Competition From Surface Care Products
Demand Only for Standard Products
One Multinational Company Has A Strong Lead
Category Data
  Table 19 Sales of Bleach: Value 2012-2017
  Table 20 Sales of Bleach: % Value Growth 2012-2017
  Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  Table 23 Forecast Sales of Bleach: Value 2017-2022
  Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
Headlines
Prospects
Liquid Dishwashers To Gain in Popularity
Income Constraints in the Country Mean Hand Dishwashing Will Remain Dominant
Hand Dishwashing A Mature Category
Competitive Landscape
Domestic Producer Has A Strong Lead
Private Label Increases Its Presence
Lack of Innovation in 2017
Category Indicators
  Table 25 Household Possession of Dishwashers 2012-2017
Category Data
  Table 26 Sales of Dishwashing by Category: Value 2012-2017
  Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Headlines
Prospects
El Niño Leads To Dramatic Increase in Consumption in 2017
Correlation Between the Type of Insecticide and Consumers' Socioeconomic Level
Demand Strongly Increases in Summer Time
Competitive Landscape
Availability A Key Factor
Manufacturers Show Solidarity With the Population
Competition From Homemade Products and Techniques
Category Data
  Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
Headlines
Prospects
Laundry Care Declines in Spite of New Launches
Laundry Aids Benefits From Wider Availability and Price Reductions
Peruvians Do Not Believe in Concentrated Products
Competitive Landscape
Alicorp Continues To Lead Laundry Care
Companies Compete With Different Products
Price Promotion Boosts Sales
Category Indicators
  Table 39 Household Possession of Washing Machines 2012-2017
Category Data
  Table 40 Sales of Laundry Care by Category: Value 2012-2017
  Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Headlines
Prospects
New Styles of Floor Types and Shoes Lead To Lower Demand
Additional Benefits Used To Retain Customers
Furniture and Metal Polishes Remain Niche Products
Competitive Landscape
Manufacturers Not Interested in Polishes
Each Brand Has A Commercial Strategy of Focusing on A Specific Channel
Traditional Channel To Continue Its Leadership
Category Data
  Table 54 Sales of Polishes by Category: Value 2012-2017
  Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Willing To Pay Extra for Added Value
the Economic Decline Leads Consumers To Substitute Disinfectants
Wipes Perceived As Expensive
Competitive Landscape
High Levels of Competition
Peru Not Ready for Premium Brands
All Retailers Have Developed Their Own Private Label Products
Category Data
  Table 60 Sales of Surface Care by Category: Value 2012-2017
  Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  Table 64 NBO Company Shares of Surface Care: % Value 2013-2017
  Table 65 LBN Brand Shares of Surface Care: % Value 2014-2017
  Table 66 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  Table 67 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  Table 68 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 69 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Innovation Counters Traditionalism
Growth Rate Continues To Decline
New Pack Sizes Expected
Competitive Landscape
Top of Mind Does Not Mean Consumer Preference at the Time of Purchase
Advertising and Availability Are Key
Private Label Not Aggressive
Category Data
  Table 70 Sales of Toilet Care by Category: Value 2012-2017
  Table 71 Sales of Toilet Care by Category: % Value Growth 2012-2017
  Table 72 NBO Company Shares of Toilet Care: % Value 2013-2017
  Table 73 LBN Brand Shares of Toilet Care: % Value 2014-2017
  Table 74 Forecast Sales of Toilet Care by Category: Value 2017-2022
  Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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Hair Care in Peru US$ 990.00 Apr, 2017 · 30 pages
Wound Care in Peru US$ 990.00 Oct, 2017 · 15 pages
Toilet Care in Peru US$ 990.00 Feb, 2018 · 13 pages
Surface Care in Peru US$ 990.00 Feb, 2018 · 16 pages
Laundry Care in Peru US$ 990.00 Feb, 2018 · 18 pages

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