Home Care in Latvia
In 2023, home care experienced notable growth in retail value and volume terms. Rising inflation and higher price points boosted retail value, in addition to added-value properties and eco-friendly positionings. Retail volume growth benefited from an increased amount of people working from home, with remote and hybrid working leading to more use of home kitchens and bathrooms. As a result, there was an upsurge in demand for home care products and services with high levels of growth driven by air...
Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Latvia
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN LATVIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liquid tablet detergents lead growth, offering ease and convenience to consumers
Consumers seek eco-friendly options, aligning with the rising interest in sustainability
Henkel Latvia SIA leads laundry care through ongoing innovations
PROSPECTS AND OPPORTUNITIES
Liquid tablet detergents replace powders as concentrated liquid detergents rise
Health trends offer solid retail value gains over the forecast period
E-commerce sales rise as consumers appreciate ease and convenience
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing tablets drive growth through ease and convenience
Deteriorating water quality stimulates the demand for dishwashing additives
Procter & Gamble Co retains its lead, focusing on innovative offerings
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing packaging focuses on eco-friendly positionings
Consumers look to purchase multifaceted detergents
Use of hand dishwashing declines as consumers migrate to automatic dishwashers
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deteriorating water quality drives retail volume sales of descalers
Multi-purpose cleaners gain ground as cost-effective cleaning solutions
Colgate-Palmolive Co maintains its lead, offering Ajax to consumers
PROSPECTS AND OPPORTUNITIES
Descalers grow as multi-purpose cleaners benefit from being effective solutions
Working and cooking from home boosts sales of kitchen cleaners
Sustainability drives innovation and supports retail value growth
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Detergents with disinfectant properties negatively impact sales of bleach
Consumers spend less on bleach, moving towards eco-friendly alternatives
Procter & Gamble Co offers Ace, leading the bleach landscape
PROSPECTS AND OPPORTUNITIES
The unhealthy composition of bleach negatively impacts sales
The target demographic will primarily comprise of cost-conscious consumers
Supermarkets will continue to be the preferred distribution channel for bleach
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Working from home drives ongoing sales of toilet care products in 2023
Toilet liquids and foam offer a cost-effective choice for cleaning and maintaining toilet bowls
Henkel Latvia SIA retains its lead, offering consumer favourite Bref
PROSPECTS AND OPPORTUNITIES
Toilet care tablets/powders benefit from being considered efficient
In-cistern devices will increase as the landscape has ample room for growth
Discounters will become more popular among toilet care consumers
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shoe polish consumption continues to fall as casual trends emerge
Furniture polish grows as consumers appreciate the multifunctional nature of the product
SC Johnson & Son Inc. leads polishes with its popular brand Kiwi
PROSPECTS AND OPPORTUNITIES
Pet owners drive ongoing sales of furniture polish across the forecast period
Floor and furniture polish face rising competition from detergent-based solutions
Multifunctional floor cleaners to replace traditional floor polishes
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gel air fresheners record strong growth, offering longer-lasting fragrances
Liquid air fresheners have a strong foothold on the landscape
Reckitt Benckiser SA retains its lead, offering Air Wick innovations
PROSPECTS AND OPPORTUNITIES
Ongoing innovations drive positive growth for liquid air fresheners
Eco-friendly innovation support retail value growth
Rising car purchases propels the demand for car air fresheners
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth for electric insecticides as consumers preference convenience and safety
Natural and traditional solutions challenge growth for home insecticides
Kvadro SIA leads the landscape with a wide range of affordable options
PROSPECTS AND OPPORTUNITIES
Electric insecticides post the strongest growth, ensuring a pest-free environment
Sustainability offers scope for product innovation in home insecticides
E-commerce offers an extensive selection of home insecticides
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN LATVIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Liquid tablet detergents lead growth, offering ease and convenience to consumers
Consumers seek eco-friendly options, aligning with the rising interest in sustainability
Henkel Latvia SIA leads laundry care through ongoing innovations
PROSPECTS AND OPPORTUNITIES
Liquid tablet detergents replace powders as concentrated liquid detergents rise
Health trends offer solid retail value gains over the forecast period
E-commerce sales rise as consumers appreciate ease and convenience
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing tablets drive growth through ease and convenience
Deteriorating water quality stimulates the demand for dishwashing additives
Procter & Gamble Co retains its lead, focusing on innovative offerings
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing packaging focuses on eco-friendly positionings
Consumers look to purchase multifaceted detergents
Use of hand dishwashing declines as consumers migrate to automatic dishwashers
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Deteriorating water quality drives retail volume sales of descalers
Multi-purpose cleaners gain ground as cost-effective cleaning solutions
Colgate-Palmolive Co maintains its lead, offering Ajax to consumers
PROSPECTS AND OPPORTUNITIES
Descalers grow as multi-purpose cleaners benefit from being effective solutions
Working and cooking from home boosts sales of kitchen cleaners
Sustainability drives innovation and supports retail value growth
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Detergents with disinfectant properties negatively impact sales of bleach
Consumers spend less on bleach, moving towards eco-friendly alternatives
Procter & Gamble Co offers Ace, leading the bleach landscape
PROSPECTS AND OPPORTUNITIES
The unhealthy composition of bleach negatively impacts sales
The target demographic will primarily comprise of cost-conscious consumers
Supermarkets will continue to be the preferred distribution channel for bleach
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Working from home drives ongoing sales of toilet care products in 2023
Toilet liquids and foam offer a cost-effective choice for cleaning and maintaining toilet bowls
Henkel Latvia SIA retains its lead, offering consumer favourite Bref
PROSPECTS AND OPPORTUNITIES
Toilet care tablets/powders benefit from being considered efficient
In-cistern devices will increase as the landscape has ample room for growth
Discounters will become more popular among toilet care consumers
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shoe polish consumption continues to fall as casual trends emerge
Furniture polish grows as consumers appreciate the multifunctional nature of the product
SC Johnson & Son Inc. leads polishes with its popular brand Kiwi
PROSPECTS AND OPPORTUNITIES
Pet owners drive ongoing sales of furniture polish across the forecast period
Floor and furniture polish face rising competition from detergent-based solutions
Multifunctional floor cleaners to replace traditional floor polishes
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Gel air fresheners record strong growth, offering longer-lasting fragrances
Liquid air fresheners have a strong foothold on the landscape
Reckitt Benckiser SA retains its lead, offering Air Wick innovations
PROSPECTS AND OPPORTUNITIES
Ongoing innovations drive positive growth for liquid air fresheners
Eco-friendly innovation support retail value growth
Rising car purchases propels the demand for car air fresheners
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN LATVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth for electric insecticides as consumers preference convenience and safety
Natural and traditional solutions challenge growth for home insecticides
Kvadro SIA leads the landscape with a wide range of affordable options
PROSPECTS AND OPPORTUNITIES
Electric insecticides post the strongest growth, ensuring a pest-free environment
Sustainability offers scope for product innovation in home insecticides
E-commerce offers an extensive selection of home insecticides
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
