Home Care in France
Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a surge in demand during the pandemic as consumers became more conscious of maintaining clean and hygienic living environments. This surge drove both volume and value growth. However, since the end of 2021, consumption patterns have returned to tradit...
Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in France
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Financial pressures dictate market demand for laundry care in 2023
Non-essential products struggle as consumers rationalise their spending
Private label the big winner as price becomes a priority
PROSPECTS AND OPPORTUNITIES
Brighter prospects predicted for 2024 and beyond
Detergent tablets set to cannibalise sales of laundry aids
Opportunities remain for manufacturers and retailers despite the category's maturity
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing sees mixed results
Green and product innovation on the backfoot
Refills gain momentum in 2023 but automatic dishwashing tablets the big winner
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing tablets expected to remain a driving force of sales in an otherwise mature category
Green brands set to make a comeback once inflation settles
E-commerce still full of potential but supermarkets and hypermarkets likely to remain the main go-to channels
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2018-2023
Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value growth sustained by price rises as demand drops due to economic pressures
Trend towards more traditional products carried by inflationary pressures
Financial pressures benefit sales of private label products in 2023
PROSPECTS AND OPPORTUNITIES
Brighter outlook predicted from 2024 with signs of improvement in the economy
Back-to-basics trend set to continue developing as health concerns grow
E commerce likely to present further growth opportunities
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2018-2023
Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in value due to Multi-purpose cleaners but
Health and sustainability concerns limiting demand for bleach
La Croix continues to dominate but private label providing stiff competition
PROSPECTS AND OPPORTUNITIES
Bleach sales expected to go down the drain due to negative image
Competition from alternative surface care products set to pose a strong challenge to bleach sales
Leading players are slowly phasing out bleach from their portfolios
CATEGORY DATA
Table 44 Sales of Bleach: Value 2018-2023
Table 45 Sales of Bleach: % Value Growth 2018-2023
Table 46 NBO Company Shares of Bleach: % Value 2019-2023
Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
Table 48 Forecast Sales of Bleach: Value 2023-2028
Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care sees a return to growth with sales benefiting from the perceived essential nature of these products
Environmental concerns put on hold as consumers are forced to look for the best value
Leading brands see mixed results in 2023 as competition from private label grows
PROSPECTS AND OPPORTUNITIES
Sales set to grow in line with the increasing number of households in France
Tablets format showing potential but more education may be need on the benefits
Sustainability likely to have a growing influence on sales
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2018-2023
Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to spiral downwards as polishes lose their relevance in 2023
Shoe polish losing its shine despite the rise of sports footwear
Distribution landscape varies between the different products
PROSPECTS AND OPPORTUNITIES
Sales expected to continue falling as interest wanes
Branded and multifunctional products expected to outperform private label basics
Retailers expected to further reduce the shelf space provided for polishes
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2018-2023
Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Polishes: % Value 2019-2023
Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care comes under pressure as consumers tighten their purse strings
Candle air fresheners the standout category
Multifunctional, natural and sustainable products continue to find an audience despite economic pressures
PROSPECTS AND OPPORTUNITIES
Slow recovery predicted for air care as the category continues to face several challenges
Candle air fresheners set to be the standout category
Retail landscape presents new opportunities for private label and smaller players
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2018-2023
Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 65 NBO Company Shares of Air Care: % Value 2019-2023
Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather, bed bugs and the EGAlim law influence sales in 2023
Mixed performances seen across home insecticides
Competitive landscape remains stable with SC Johnson dominating
PROSPECTS AND OPPORTUNITIES
Challenging outlook for home insecticides as health concerns rise
Consumers expected to seek out more natural and sustainable solutions
Home-made remedies could present competition
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2018-2023
Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Financial pressures dictate market demand for laundry care in 2023
Non-essential products struggle as consumers rationalise their spending
Private label the big winner as price becomes a priority
PROSPECTS AND OPPORTUNITIES
Brighter prospects predicted for 2024 and beyond
Detergent tablets set to cannibalise sales of laundry aids
Opportunities remain for manufacturers and retailers despite the category's maturity
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2018-2023
Table 19 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 20 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 21 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 22 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 23 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 24 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 25 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing sees mixed results
Green and product innovation on the backfoot
Refills gain momentum in 2023 but automatic dishwashing tablets the big winner
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing tablets expected to remain a driving force of sales in an otherwise mature category
Green brands set to make a comeback once inflation settles
E-commerce still full of potential but supermarkets and hypermarkets likely to remain the main go-to channels
CATEGORY INDICATORS
Table 27 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 28 Sales of Dishwashing by Category: Value 2018-2023
Table 29 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 30 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 31 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 32 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value growth sustained by price rises as demand drops due to economic pressures
Trend towards more traditional products carried by inflationary pressures
Financial pressures benefit sales of private label products in 2023
PROSPECTS AND OPPORTUNITIES
Brighter outlook predicted from 2024 with signs of improvement in the economy
Back-to-basics trend set to continue developing as health concerns grow
E commerce likely to present further growth opportunities
CATEGORY DATA
Table 34 Sales of Surface Care by Category: Value 2018-2023
Table 35 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 38 NBO Company Shares of Surface Care: % Value 2019-2023
Table 39 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 42 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in value due to Multi-purpose cleaners but
Health and sustainability concerns limiting demand for bleach
La Croix continues to dominate but private label providing stiff competition
PROSPECTS AND OPPORTUNITIES
Bleach sales expected to go down the drain due to negative image
Competition from alternative surface care products set to pose a strong challenge to bleach sales
Leading players are slowly phasing out bleach from their portfolios
CATEGORY DATA
Table 44 Sales of Bleach: Value 2018-2023
Table 45 Sales of Bleach: % Value Growth 2018-2023
Table 46 NBO Company Shares of Bleach: % Value 2019-2023
Table 47 LBN Brand Shares of Bleach: % Value 2020-2023
Table 48 Forecast Sales of Bleach: Value 2023-2028
Table 49 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care sees a return to growth with sales benefiting from the perceived essential nature of these products
Environmental concerns put on hold as consumers are forced to look for the best value
Leading brands see mixed results in 2023 as competition from private label grows
PROSPECTS AND OPPORTUNITIES
Sales set to grow in line with the increasing number of households in France
Tablets format showing potential but more education may be need on the benefits
Sustainability likely to have a growing influence on sales
CATEGORY DATA
Table 50 Sales of Toilet Care by Category: Value 2018-2023
Table 51 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 53 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 54 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales continue to spiral downwards as polishes lose their relevance in 2023
Shoe polish losing its shine despite the rise of sports footwear
Distribution landscape varies between the different products
PROSPECTS AND OPPORTUNITIES
Sales expected to continue falling as interest wanes
Branded and multifunctional products expected to outperform private label basics
Retailers expected to further reduce the shelf space provided for polishes
CATEGORY DATA
Table 56 Sales of Polishes by Category: Value 2018-2023
Table 57 Sales of Polishes by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Polishes: % Value 2019-2023
Table 59 LBN Brand Shares of Polishes: % Value 2020-2023
Table 60 Forecast Sales of Polishes by Category: Value 2023-2028
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care comes under pressure as consumers tighten their purse strings
Candle air fresheners the standout category
Multifunctional, natural and sustainable products continue to find an audience despite economic pressures
PROSPECTS AND OPPORTUNITIES
Slow recovery predicted for air care as the category continues to face several challenges
Candle air fresheners set to be the standout category
Retail landscape presents new opportunities for private label and smaller players
CATEGORY DATA
Table 62 Sales of Air Care by Category: Value 2018-2023
Table 63 Sales of Air Care by Category: % Value Growth 2018-2023
Table 64 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 65 NBO Company Shares of Air Care: % Value 2019-2023
Table 66 LBN Brand Shares of Air Care: % Value 2020-2023
Table 67 Forecast Sales of Air Care by Category: Value 2023-2028
Table 68 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN FRANCE
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather, bed bugs and the EGAlim law influence sales in 2023
Mixed performances seen across home insecticides
Competitive landscape remains stable with SC Johnson dominating
PROSPECTS AND OPPORTUNITIES
Challenging outlook for home insecticides as health concerns rise
Consumers expected to seek out more natural and sustainable solutions
Home-made remedies could present competition
CATEGORY DATA
Table 69 Sales of Home Insecticides by Category: Value 2018-2023
Table 70 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 72 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 73 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 74 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
