Home Care in Dominican Republic
In 2023, inflationary pressures in the Dominican Republic weakened, with the country seeing greater price stability compared to the previous year. With consumer confidence improving slightly, retail volume sales bounced back to post a moderate increase in 2023. Home care continues to experience high retail prices in 2023, especially for products that are dependent on imports to meet domestic demand, such as air fresheners, home insecticides and toilet care. High costs of living have led Dominica...
Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Dominican Republic
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation continues to impact purchasing behaviour
Unilever Dominicana comes under growing pressure from cheaper alternatives
Local brand Brillante seeks to connect with women via empowering messages
PROSPECTS AND OPPORTUNITIES
Consumers migrate towards liquid detergent format
Micro-segmentation to gain momentum in laundry care
Cuaba bar soap to remain a tried and tested favourite
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 22 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift back to eating out culture dampens dishwashing sales
Antibacterial claims are less attractive in dishwashing
Local brand Bolazul maintains strong lead in dishwashing
PROSPECTS AND OPPORTUNITIES
Consumer interest to rise for specialist dishwashing products
Automatic dishwashing to gradually emerge
Skincare claims to expand in hand dishwashing products
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2018-2023
Table 26 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 28 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 29 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home care disinfectants are losing appeal
Long-lasting aromas and innovative fragrances stimulate growth
Multi-purpose cleaners offer cost-savings amid high inflation
PROSPECTS AND OPPORTUNITIES
Home cleaning to remain top of mind for Dominicans in the post-pandemic period
Products for cleaning specific surfaces expected to expand
Environmentally-friendly products to gain traction
CATEGORY DATA
Table 31 Sales of Surface Care by Category: Value 2018-2023
Table 32 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Surface Care: % Value 2019-2023
Table 34 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 35 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach performs well due to multi-purpose benefits
Private label bolsters position in bleach
Leading brands seek to differentiate by highlighting concentration levels
PROSPECTS AND OPPORTUNITIES
Effectiveness and affordability will sustain demand for bleach
Bleach to see expansion of new fragrances and aromas
Variety of bleaches for specific usage occasions
CATEGORY DATA
Table 37 Sales of Bleach: Value 2018-2023
Table 38 Sales of Bleach: % Value Growth 2018-2023
Table 39 NBO Company Shares of Bleach: % Value 2019-2023
Table 40 LBN Brand Shares of Bleach: % Value 2020-2023
Table 41 Forecast Sales of Bleach: Value 2023-2028
Table 42 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care posts moderate growth
Lower price formats gain relevance amid high inflation
Multi-functionality of competing products impacts sales performance
PROSPECTS AND OPPORTUNITIES
Toilet liquid/foam care products to innovate with new compounds
Consumers seek a balance between disinfectant properties and pleasant aromas
Local brands have an opportunity to gain traction
CATEGORY DATA
Table 43 Sales of Toilet Care by Category: Value 2018-2023
Table 44 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 46 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 47 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Floor polish faces a challenging scenario
Furniture polish proves to be more resilient
Brand Bъfalo reaffirms its leadership with portfolio expansion
PROSPECTS AND OPPORTUNITIES
Further segmentation is expected in polishes
Furniture polishes to go beyond just the shine
Changing footwear trends among younger generations signals shift in product development
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2018-2023
Table 50 Sales of Polishes by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Polishes: % Value 2019-2023
Table 52 LBN Brand Shares of Polishes: % Value 2020-2023
Table 53 Forecast Sales of Polishes by Category: Value 2023-2028
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers move away from spray air fresheners
Global brands have a strong presence in air care
Emerging brands show more dynamism in car air fresheners
PROSPECTS AND OPPORTUNITIES
Players to drive sales with seasonal products
Niche products offer growth opportunities
Electric air fresheners are an aspirational product
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2018-2023
Table 56 Sales of Air Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Air Care: % Value 2019-2023
Table 58 LBN Brand Shares of Air Care: % Value 2020-2023
Table 59 Forecast Sales of Air Care by Category: Value 2023-2028
Table 60 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers migrate towards lower-priced home insecticide brands
Dominican Republic shows a recurrence of dengue epidemic outbreaks
Insecticides are increasingly turning towards compounds with less toxic characteristics
PROSPECTS AND OPPORTUNITIES
Natural geographical conditions favour the stability of home insecticides
Opportunities for smaller businesses
Pleasant aromas to become more common in home insecticides
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2018-2023
Table 62 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 64 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 65 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Inflation continues to impact purchasing behaviour
Unilever Dominicana comes under growing pressure from cheaper alternatives
Local brand Brillante seeks to connect with women via empowering messages
PROSPECTS AND OPPORTUNITIES
Consumers migrate towards liquid detergent format
Micro-segmentation to gain momentum in laundry care
Cuaba bar soap to remain a tried and tested favourite
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 22 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 23 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shift back to eating out culture dampens dishwashing sales
Antibacterial claims are less attractive in dishwashing
Local brand Bolazul maintains strong lead in dishwashing
PROSPECTS AND OPPORTUNITIES
Consumer interest to rise for specialist dishwashing products
Automatic dishwashing to gradually emerge
Skincare claims to expand in hand dishwashing products
CATEGORY INDICATORS
Table 24 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 25 Sales of Dishwashing by Category: Value 2018-2023
Table 26 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 28 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 29 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home care disinfectants are losing appeal
Long-lasting aromas and innovative fragrances stimulate growth
Multi-purpose cleaners offer cost-savings amid high inflation
PROSPECTS AND OPPORTUNITIES
Home cleaning to remain top of mind for Dominicans in the post-pandemic period
Products for cleaning specific surfaces expected to expand
Environmentally-friendly products to gain traction
CATEGORY DATA
Table 31 Sales of Surface Care by Category: Value 2018-2023
Table 32 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Surface Care: % Value 2019-2023
Table 34 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 35 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 36 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach performs well due to multi-purpose benefits
Private label bolsters position in bleach
Leading brands seek to differentiate by highlighting concentration levels
PROSPECTS AND OPPORTUNITIES
Effectiveness and affordability will sustain demand for bleach
Bleach to see expansion of new fragrances and aromas
Variety of bleaches for specific usage occasions
CATEGORY DATA
Table 37 Sales of Bleach: Value 2018-2023
Table 38 Sales of Bleach: % Value Growth 2018-2023
Table 39 NBO Company Shares of Bleach: % Value 2019-2023
Table 40 LBN Brand Shares of Bleach: % Value 2020-2023
Table 41 Forecast Sales of Bleach: Value 2023-2028
Table 42 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care posts moderate growth
Lower price formats gain relevance amid high inflation
Multi-functionality of competing products impacts sales performance
PROSPECTS AND OPPORTUNITIES
Toilet liquid/foam care products to innovate with new compounds
Consumers seek a balance between disinfectant properties and pleasant aromas
Local brands have an opportunity to gain traction
CATEGORY DATA
Table 43 Sales of Toilet Care by Category: Value 2018-2023
Table 44 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 46 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 47 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 48 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Floor polish faces a challenging scenario
Furniture polish proves to be more resilient
Brand Bъfalo reaffirms its leadership with portfolio expansion
PROSPECTS AND OPPORTUNITIES
Further segmentation is expected in polishes
Furniture polishes to go beyond just the shine
Changing footwear trends among younger generations signals shift in product development
CATEGORY DATA
Table 49 Sales of Polishes by Category: Value 2018-2023
Table 50 Sales of Polishes by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Polishes: % Value 2019-2023
Table 52 LBN Brand Shares of Polishes: % Value 2020-2023
Table 53 Forecast Sales of Polishes by Category: Value 2023-2028
Table 54 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers move away from spray air fresheners
Global brands have a strong presence in air care
Emerging brands show more dynamism in car air fresheners
PROSPECTS AND OPPORTUNITIES
Players to drive sales with seasonal products
Niche products offer growth opportunities
Electric air fresheners are an aspirational product
CATEGORY DATA
Table 55 Sales of Air Care by Category: Value 2018-2023
Table 56 Sales of Air Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Air Care: % Value 2019-2023
Table 58 LBN Brand Shares of Air Care: % Value 2020-2023
Table 59 Forecast Sales of Air Care by Category: Value 2023-2028
Table 60 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN DOMINICAN REPUBLIC
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers migrate towards lower-priced home insecticide brands
Dominican Republic shows a recurrence of dengue epidemic outbreaks
Insecticides are increasingly turning towards compounds with less toxic characteristics
PROSPECTS AND OPPORTUNITIES
Natural geographical conditions favour the stability of home insecticides
Opportunities for smaller businesses
Pleasant aromas to become more common in home insecticides
CATEGORY DATA
Table 61 Sales of Home Insecticides by Category: Value 2018-2023
Table 62 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 64 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 65 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 66 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
