Home Care in Costa Rica
While there was still economic uncertainty, inflationary pressure eased significantly in 2023, even falling into deflation territory for part of the year. With the improved economic situation, home care registered healthy current value and modest volume growth. However, with the currency appreciating significantly against the US dollar in 2023, this made imports cheaper and reduced the competitiveness of local brands.
Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Costa Rica
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest volume growth in 2023
Little between Irex and Unilever
Launch of Suavitel Apple Freshness in liquid fabric softeners
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Spot and stain removers perform strongly
Increased focus on sustainability
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Colgate-Palmolive continues to lead with Axiуn
Xedex brand expands into hand dishwashing
PROSPECTS AND OPPORTUNITIES
Sales of automatic dishwashing products increase
Smaller dishwashing brands gain value share over forecast period
Continued shift to liquid format in hand dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Muted volume growth in 2023
Colgate-Palmolive launches Floral Sensation Fabuloso
New Xedex line of products launched in surface care
PROSPECTS AND OPPORTUNITIES
Increased segmentation within surface care
Minimal volume growth for wipes
Increased focus on sustainability
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal value and volume growth in 2023
Clorox holds on to strong lead
Outbreak of dengue fever support sales of bleach
PROSPECTS AND OPPORTUNITIES
Private label projected to expand over forecast period
Bleach faces threat from alternative products such as surface and toilet care
Increase use of greener packaging
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care affected by inflationary pressures
Multinationals continue to dominate
Higher prices limit growth opportunities in toilet care
PROSPECTS AND OPPORTUNITIES
Broader distribution needed to boost volume sales
Further development of ecological toilet care
Continued differentiation to keep consumers engaged
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued steady demand
Two multinationals continue to dominate
Greater specialisation in polishes
PROSPECTS AND OPPORTUNITIES
Marginal volume growth for shoe polish
More flexible cleaning products pose a threat
Convenience trend drives innovation
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume growth in 2023, as consumers prioritise essentials
Glade and Air Wick continue to dominate
Limited and seasonal offerings increasingly popular
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Electric air fresheners register healthy volume growth over forecast period
New product launches over forecast period
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer demand for home insecticides remains stable, despite higher prices
Lower-priced brand Cruz Verde gains value share
Spray/aerosol insecticides still most popular format
PROSPECTS AND OPPORTUNITIES
Demand for home insecticides steady over forecast period.
Electric insecticides grow strongly
More demand for greener home insecticides over forecast period
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN COSTA RICA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Modest volume growth in 2023
Little between Irex and Unilever
Launch of Suavitel Apple Freshness in liquid fabric softeners
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Spot and stain removers perform strongly
Increased focus on sustainability
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Healthy volume growth in 2023
Colgate-Palmolive continues to lead with Axiуn
Xedex brand expands into hand dishwashing
PROSPECTS AND OPPORTUNITIES
Sales of automatic dishwashing products increase
Smaller dishwashing brands gain value share over forecast period
Continued shift to liquid format in hand dishwashing
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Muted volume growth in 2023
Colgate-Palmolive launches Floral Sensation Fabuloso
New Xedex line of products launched in surface care
PROSPECTS AND OPPORTUNITIES
Increased segmentation within surface care
Minimal volume growth for wipes
Increased focus on sustainability
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Minimal value and volume growth in 2023
Clorox holds on to strong lead
Outbreak of dengue fever support sales of bleach
PROSPECTS AND OPPORTUNITIES
Private label projected to expand over forecast period
Bleach faces threat from alternative products such as surface and toilet care
Increase use of greener packaging
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care affected by inflationary pressures
Multinationals continue to dominate
Higher prices limit growth opportunities in toilet care
PROSPECTS AND OPPORTUNITIES
Broader distribution needed to boost volume sales
Further development of ecological toilet care
Continued differentiation to keep consumers engaged
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued steady demand
Two multinationals continue to dominate
Greater specialisation in polishes
PROSPECTS AND OPPORTUNITIES
Marginal volume growth for shoe polish
More flexible cleaning products pose a threat
Convenience trend drives innovation
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Marginal volume growth in 2023, as consumers prioritise essentials
Glade and Air Wick continue to dominate
Limited and seasonal offerings increasingly popular
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Electric air fresheners register healthy volume growth over forecast period
New product launches over forecast period
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN COSTA RICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumer demand for home insecticides remains stable, despite higher prices
Lower-priced brand Cruz Verde gains value share
Spray/aerosol insecticides still most popular format
PROSPECTS AND OPPORTUNITIES
Demand for home insecticides steady over forecast period.
Electric insecticides grow strongly
More demand for greener home insecticides over forecast period
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
