Home Care in Bolivia
Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products. The Bolivian government's policies have strengthened eco...
Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Bolivia
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN BOLIVIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value brands gain ground in 2023
Dynamic growth of fabric softeners
Popularity of larger pack sizes
PROSPECTS AND OPPORTUNITIES
Illegal market will continue to offer new, lower-priced products that are well perceived by consumers
Contraband impacts specific liquid detergent brands
Price sensitivity will support volume growth ahead of value
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing records further growth, with value sales boosted by price increases
Price increases drive consumers to lower-priced alternatives and new brands
Hand dishwashing continues to dominate in 2023
PROSPECTS AND OPPORTUNITIES
Introduction of low-priced brands to attract price-sensitive consumers
Premium categories slow to gain traction
Liquid dishwashing options to remain preferred presentation
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater consumer awareness of task-specific surface care products
Waning demand for 'non-essential' glass cleaners
Unilever Andina Bolivia SA maintains its lead in 2023
PROSPECTS AND OPPORTUNITIES
New brands will support growth of kitchen cleaners
Unilever and Alicorp set to maintain their lead
Promotional activities will continue to feature strongly as consumers look for value
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach sales supported by lower prices and its multifunctionality
Decades of smuggling impacting the category
Sierra Trading Company takes share with its low-priced Mr Cloro brand
PROSPECTS AND OPPORTUNITIES
Price will remain a key determining factor in consumers' purchasing decisions
Bleach developments target specific consumer segments
Development of more sophisticated products if producers can widen availability and offer more affordable prices
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care records further growth, with sales supported by the adoption of new cleaning habits following the pandemic
Expansion of toilet liquids/foam with new, affordable brands entering the market
Local brands innovate with larger, more cost-effective pack sizes
PROSPECTS AND OPPORTUNITIES
New brands to target higher-income consumers, whilst cheaper multipurpose products will remain popular
Relevance of value brands in rim blocks
Product innovation to focus on disinfectant properties and toilet liquids/foams
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation and new brands support moderate growth of polishes in 2023
Dominance of local production in floor polishes
Multi Internacional Srl maintains its lead
PROSPECTS AND OPPORTUNITIES
Focus on cost-effective furniture polishes
New products support sales of metal polish and shoe polish
Urban migration to underpin future growth in polishes
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care growth in 2023 due to lower demand for contraband products
Shift from disinfectants to fragrances
Industrias Luri Srl continues to lead in air care
PROSPECTS AND OPPORTUNITIES
Electric air fresheners face price challenges
Car air fresheners boosted by new cars and brands
Air fresheners' growth linked to Argentina's macroeconomic situation
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining contraband sales boost home insecticides in 2023
Dengue epidemic drives sales
Minoil SA continues to have a strong lead in home insecticides
PROSPECTS AND OPPORTUNITIES
Companies expected to keep prices low
Affordability, product variety, and availability ensure ongoing demand for spray insecticides
Companies support sales with promotional activities
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN BOLIVIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value brands gain ground in 2023
Dynamic growth of fabric softeners
Popularity of larger pack sizes
PROSPECTS AND OPPORTUNITIES
Illegal market will continue to offer new, lower-priced products that are well perceived by consumers
Contraband impacts specific liquid detergent brands
Price sensitivity will support volume growth ahead of value
CATEGORY INDICATORS
Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 12 Sales of Laundry Care by Category: Value 2018-2023
Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 14 Sales of Laundry Aids by Category: Value 2018-2023
Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashing records further growth, with value sales boosted by price increases
Price increases drive consumers to lower-priced alternatives and new brands
Hand dishwashing continues to dominate in 2023
PROSPECTS AND OPPORTUNITIES
Introduction of low-priced brands to attract price-sensitive consumers
Premium categories slow to gain traction
Liquid dishwashing options to remain preferred presentation
CATEGORY INDICATORS
Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 27 Sales of Dishwashing by Category: Value 2018-2023
Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Greater consumer awareness of task-specific surface care products
Waning demand for 'non-essential' glass cleaners
Unilever Andina Bolivia SA maintains its lead in 2023
PROSPECTS AND OPPORTUNITIES
New brands will support growth of kitchen cleaners
Unilever and Alicorp set to maintain their lead
Promotional activities will continue to feature strongly as consumers look for value
CATEGORY DATA
Table 33 Sales of Surface Care by Category: Value 2018-2023
Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Bleach sales supported by lower prices and its multifunctionality
Decades of smuggling impacting the category
Sierra Trading Company takes share with its low-priced Mr Cloro brand
PROSPECTS AND OPPORTUNITIES
Price will remain a key determining factor in consumers' purchasing decisions
Bleach developments target specific consumer segments
Development of more sophisticated products if producers can widen availability and offer more affordable prices
CATEGORY DATA
Table 41 Sales of Bleach: Value 2018-2023
Table 42 Sales of Bleach: % Value Growth 2018-2023
Table 43 NBO Company Shares of Bleach: % Value 2019-2023
Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
Table 45 Forecast Sales of Bleach: Value 2023-2028
Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Toilet care records further growth, with sales supported by the adoption of new cleaning habits following the pandemic
Expansion of toilet liquids/foam with new, affordable brands entering the market
Local brands innovate with larger, more cost-effective pack sizes
PROSPECTS AND OPPORTUNITIES
New brands to target higher-income consumers, whilst cheaper multipurpose products will remain popular
Relevance of value brands in rim blocks
Product innovation to focus on disinfectant properties and toilet liquids/foams
CATEGORY DATA
Table 47 Sales of Toilet Care by Category: Value 2018-2023
Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Innovation and new brands support moderate growth of polishes in 2023
Dominance of local production in floor polishes
Multi Internacional Srl maintains its lead
PROSPECTS AND OPPORTUNITIES
Focus on cost-effective furniture polishes
New products support sales of metal polish and shoe polish
Urban migration to underpin future growth in polishes
CATEGORY DATA
Table 53 Sales of Polishes by Category: Value 2018-2023
Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
Table 55 NBO Company Shares of Polishes: % Value 2019-2023
Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care growth in 2023 due to lower demand for contraband products
Shift from disinfectants to fragrances
Industrias Luri Srl continues to lead in air care
PROSPECTS AND OPPORTUNITIES
Electric air fresheners face price challenges
Car air fresheners boosted by new cars and brands
Air fresheners' growth linked to Argentina's macroeconomic situation
CATEGORY DATA
Table 59 Sales of Air Care by Category: Value 2018-2023
Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Air Care: % Value 2019-2023
Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN BOLIVIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining contraband sales boost home insecticides in 2023
Dengue epidemic drives sales
Minoil SA continues to have a strong lead in home insecticides
PROSPECTS AND OPPORTUNITIES
Companies expected to keep prices low
Affordability, product variety, and availability ensure ongoing demand for spray insecticides
Companies support sales with promotional activities
CATEGORY DATA
Table 65 Sales of Home Insecticides by Category: Value 2018-2023
Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
