Home Care in Azerbaijan

February 2024 | 50 pages | ID: HEE8039F8F2EN
Euromonitor International Ltd

Abstracts

While home care registered moderate current value growth in 2023, constant growth was much more moderate, with volume sales actually falling. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, continuing supply chain disruptions, high inflation and tightening monetary policy all had a dampening effect on home care. However, while inflation was still an issue, it eased somewhat, particularly later in the year. That being said, consumers were still highly price sensitive...

Euromonitor International's Home Care in Azerbaijan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home Care in Azerbaijan
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

HOME CARE IN AZERBAIJAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Significant volume decline in 2023
Procter & Gamble holds on to strong lead
Powder detergent still dominates
PROSPECTS AND OPPORTUNITIES
Liquid detergent performs strongly
Value for money key driver of value sales
Increased focus on sustainability
CATEGORY INDICATORS
Table 56 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 57 Sales of Laundry Care by Category: Value 2018-2023
Table 58 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 59 Sales of Laundry Aids by Category: Value 2018-2023
Table 60 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 61 Sales of Laundry Detergents by Category: Value 2018-2023
Table 62 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 64 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 65 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 66 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 67 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 68 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 69 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 70 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy volume growth for dishwashing in 2023
Procter & Gamble still dominates hand dishwashing, though loses value share
A new leader in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Automatic dishwashing performs strongly
Increased penetration of Iranian and Turkish brands
Increased focus on sustainability
CATEGORY INDICATORS
Table 11 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 12 Sales of Dishwashing by Category: Value 2018-2023
Table 13 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 15 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 16 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Minimal volume growth in 2023
More affordable brands gain value share
New product development focuses on improved formulas and convenient packaging
PROSPECTS AND OPPORTUNITIES
Multi-purpose cleaners remain popular
Price discounts and the economising trend hampers value growth
Gradual emergence of greener brands in surface care
CATEGORY DATA
Table 18 Sales of Surface Care by Category: Value 2018-2023
Table 19 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Surface Care: % Value 2019-2023
Table 23 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 24 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 25 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Muted constant value and volume growth in 2023
New, local brand Oxy White performs strongly
Bleach faces threat from alternative products such as surface and toilet care
PROSPECTS AND OPPORTUNITIES
Bleach registers decline over forecast period
Value for money drives sales
Older consumer base remains loyal
CATEGORY DATA
Table 26 Sales of Bleach: Value 2018-2023
Table 27 Sales of Bleach: % Value Growth 2018-2023
Table 28 NBO Company Shares of Bleach: % Value 2019-2023
Table 29 LBN Brand Shares of Bleach: % Value 2020-2023
Table 30 Forecast Sales of Bleach: Value 2023-2028
Table 31 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy value and volume growth in 2023
Domestos continues to lead, though loses value share
Price competition remains fierce in toilet care
PROSPECTS AND OPPORTUNITIES
Value for money main driver of sales
Continued innovation, supported by marketing campaigns
Further development of greener toilet care
CATEGORY DATA
Table 32 Sales of Toilet Care by Category: Value 2018-2023
Table 33 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 35 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 36 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 37 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Steep fall in volume sales in 2023
Turkish brands maintain their leadership in shoe polish
Floor polish negatively affected by new flooring types
PROSPECTS AND OPPORTUNITIES
Minimal constant value and volume growth over forecast period
Manufacturers invest in other home care products, instead of polish
Continued demand for shoe polish despite changing trends
CATEGORY DATA
Table 38 Sales of Polishes by Category: Value 2018-2023
Table 39 Sales of Polishes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Polishes: % Value 2019-2023
Table 41 LBN Brand Shares of Polishes: % Value 2020-2023
Table 42 Forecast Sales of Polishes by Category: Value 2023-2028
Table 43 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in volume sales in 2023
Glade loses top spot
Spray/aerosol air fresheners hold the largest volume share
PROSPECTS AND OPPORTUNITIES
Healthy constant value growth over forecast period
Electric air fresheners register healthy volume growth over forecast period
Environmental and health concerns impact offerings in air care
CATEGORY DATA
Table 44 Sales of Air Care by Category: Value 2018-2023
Table 45 Sales of Air Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Air Care: % Value 2019-2023
Table 47 LBN Brand Shares of Air Care: % Value 2020-2023
Table 48 Forecast Sales of Air Care by Category: Value 2023-2028
Table 49 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN AZERBAIJAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Fall in value and volume sales in 2023
Raid loses top spot
Spray/aerosol insecticides dominate home insecticides despite concerns about safety
PROSPECTS AND OPPORTUNITIES
Outlook rosy over forecast period
Electric insecticides grow strongly
More demand for greener home insecticides over forecast period
CATEGORY DATA
Table 50 Sales of Home Insecticides by Category: Value 2018-2023
Table 51 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 53 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 54 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 55 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028