Home Care in Algeria
Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care products. Nevertheless, all categories recorded a slightly lower performance than the previous year, mainly due to weaker consumer purchasing power. Algeria has a fragile economy and faces serious challenges, but this has been intensified further by the...
Euromonitor International's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Care in Algeria
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN ALGERIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscapes
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DISHWASHING IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth slowdown due to economic hardship
Majority of Algerian homemakers wash dishes by hand although automatic dishwashing is gaining traction
Competition between global and local players is intensifying
PROSPECTS AND OPPORTUNITIES
Positive volume growth lies ahead fuelled by modern retail developments and urbanisation
Automatic dishwashing spearheaded by changing lifestyles
Price sensitivity to shape purchasing patterns
CATEGORY INDICATORS
Table 11 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 12 Sales of Dishwashing by Category: Value 2018-2023
Table 13 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 15 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 16 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surface care faces slowdown as consumers put brakes on expenditure
Multi-purpose cleaners remain the dominant choice
Local offers continue to expand in surface care
PROSPECTS AND OPPORTUNITIES
Changing lifestyle patterns continue to drive sales of surface care
Low demand is expected for premium and eco-friendly products
Multi-purpose cleaners will remain top of mind
CATEGORY DATA
Table 18 Sales of Surface Care by Category: Value 2018-2023
Table 19 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Surface Care: % Value 2019-2023
Table 23 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 24 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 25 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued positive growth in 2023 due to disinfecting properties
Economic concerns will continue to impact demand for bleach
Henkel maintains its leadership in bleach
PROSPECTS AND OPPORTUNITIES
Positive performance will prevail in forthcoming years
Economic conditions to stifle growth
Bleach manufacturers are likely to focus on new product developments
CATEGORY DATA
Table 26 Sales of Bleach: Value 2018-2023
Table 27 Sales of Bleach: % Value Growth 2018-2023
Table 28 NBO Company Shares of Bleach: % Value 2019-2023
Table 29 LBN Brand Shares of Bleach: % Value 2020-2023
Table 30 Forecast Sales of Bleach: Value 2023-2028
Table 31 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heightened budget consciousness hampers demand for toilet care
Toilet liquids/foam remain the most relevant toilet care product
Price outweighs brand loyalty
PROSPECTS AND OPPORTUNITIES
Moderate growth is anticipated in toilet care
Toilet liquids/foam to remain preferred consumer choice
Category growth will be hindered by high prices
CATEGORY DATA
Table 32 Sales of Toilet Care by Category: Value 2018-2023
Table 33 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 35 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 36 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 37 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth is stifled by lower household budgets
Evolving fashions and sporty footwear are hindering developments in shoe polish
Spring Sarl leads in polishes with S C Johnson brand
PROSPECTS AND OPPORTUNITIES
Healthy growth expected as consumer awareness of polishes rises
Furniture polish will remain most popular type
High prices expected to stifle demand for polishes
CATEGORY DATA
Table 38 Sales of Polishes by Category: Value 2018-2023
Table 39 Sales of Polishes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Polishes: % Value 2019-2023
Table 41 LBN Brand Shares of Polishes: % Value 2020-2023
Table 42 Forecast Sales of Polishes by Category: Value 2023-2028
Table 43 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic instability leads to limited growth in 2023
Interest in incense and essential oils is hampering growth
SC Johnson & Son Inc retains its leadership in air care
PROSPECTS AND OPPORTUNITIES
Solid potential for further development in air care
Falling purchasing power to threaten outlook
Spray/aerosol air fresheners will maintain popularity even as other products gain ground
CATEGORY DATA
Table 44 Sales of Air Care by Category: Value 2018-2023
Table 45 Sales of Air Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Air Care: % Value 2019-2023
Table 47 LBN Brand Shares of Air Care: % Value 2020-2023
Table 48 Forecast Sales of Air Care by Category: Value 2023-2028
Table 49 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising population and warmer climate underpins sales
Economic downturn continues to dampen category performance
Strong presence of local players in home insecticides
PROSPECTS AND OPPORTUNITIES
Weather and population growth will continue to shape category performance
Home insecticides value sales are likely to slow down
Spray/aerosol insecticides to remain the most relevant category
CATEGORY DATA
Table 50 Sales of Home Insecticides by Category: Value 2018-2023
Table 51 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 53 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 54 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 55 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
LAUNDRY CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers depend on basic laundry care products
Stronger growth potential in liquid detergents
Multinationals remain the clear leaders in laundry care
PROSPECTS AND OPPORTUNITIES
Urbanisation and population growth to fuel category development
Anticipated slowdown due to maturity and economic downturn
Powder detergents to retain mass appeal
CATEGORY INDICATORS
Table 56 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 57 Sales of Laundry Care by Category: Value 2018-2023
Table 58 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 59 Sales of Laundry Aids by Category: Value 2018-2023
Table 60 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 61 Sales of Laundry Detergents by Category: Value 2018-2023
Table 62 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 64 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 65 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 66 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 67 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 68 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 69 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 70 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
Euromonitor International
February 2024
LIST OF CONTENTS AND TABLES
HOME CARE IN ALGERIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscapes
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DISHWASHING IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth slowdown due to economic hardship
Majority of Algerian homemakers wash dishes by hand although automatic dishwashing is gaining traction
Competition between global and local players is intensifying
PROSPECTS AND OPPORTUNITIES
Positive volume growth lies ahead fuelled by modern retail developments and urbanisation
Automatic dishwashing spearheaded by changing lifestyles
Price sensitivity to shape purchasing patterns
CATEGORY INDICATORS
Table 11 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 12 Sales of Dishwashing by Category: Value 2018-2023
Table 13 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 15 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 16 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 17 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surface care faces slowdown as consumers put brakes on expenditure
Multi-purpose cleaners remain the dominant choice
Local offers continue to expand in surface care
PROSPECTS AND OPPORTUNITIES
Changing lifestyle patterns continue to drive sales of surface care
Low demand is expected for premium and eco-friendly products
Multi-purpose cleaners will remain top of mind
CATEGORY DATA
Table 18 Sales of Surface Care by Category: Value 2018-2023
Table 19 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 20 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 21 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 22 NBO Company Shares of Surface Care: % Value 2019-2023
Table 23 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 24 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 25 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued positive growth in 2023 due to disinfecting properties
Economic concerns will continue to impact demand for bleach
Henkel maintains its leadership in bleach
PROSPECTS AND OPPORTUNITIES
Positive performance will prevail in forthcoming years
Economic conditions to stifle growth
Bleach manufacturers are likely to focus on new product developments
CATEGORY DATA
Table 26 Sales of Bleach: Value 2018-2023
Table 27 Sales of Bleach: % Value Growth 2018-2023
Table 28 NBO Company Shares of Bleach: % Value 2019-2023
Table 29 LBN Brand Shares of Bleach: % Value 2020-2023
Table 30 Forecast Sales of Bleach: Value 2023-2028
Table 31 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heightened budget consciousness hampers demand for toilet care
Toilet liquids/foam remain the most relevant toilet care product
Price outweighs brand loyalty
PROSPECTS AND OPPORTUNITIES
Moderate growth is anticipated in toilet care
Toilet liquids/foam to remain preferred consumer choice
Category growth will be hindered by high prices
CATEGORY DATA
Table 32 Sales of Toilet Care by Category: Value 2018-2023
Table 33 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 35 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 36 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 37 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volume growth is stifled by lower household budgets
Evolving fashions and sporty footwear are hindering developments in shoe polish
Spring Sarl leads in polishes with S C Johnson brand
PROSPECTS AND OPPORTUNITIES
Healthy growth expected as consumer awareness of polishes rises
Furniture polish will remain most popular type
High prices expected to stifle demand for polishes
CATEGORY DATA
Table 38 Sales of Polishes by Category: Value 2018-2023
Table 39 Sales of Polishes by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Polishes: % Value 2019-2023
Table 41 LBN Brand Shares of Polishes: % Value 2020-2023
Table 42 Forecast Sales of Polishes by Category: Value 2023-2028
Table 43 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic instability leads to limited growth in 2023
Interest in incense and essential oils is hampering growth
SC Johnson & Son Inc retains its leadership in air care
PROSPECTS AND OPPORTUNITIES
Solid potential for further development in air care
Falling purchasing power to threaten outlook
Spray/aerosol air fresheners will maintain popularity even as other products gain ground
CATEGORY DATA
Table 44 Sales of Air Care by Category: Value 2018-2023
Table 45 Sales of Air Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Air Care: % Value 2019-2023
Table 47 LBN Brand Shares of Air Care: % Value 2020-2023
Table 48 Forecast Sales of Air Care by Category: Value 2023-2028
Table 49 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising population and warmer climate underpins sales
Economic downturn continues to dampen category performance
Strong presence of local players in home insecticides
PROSPECTS AND OPPORTUNITIES
Weather and population growth will continue to shape category performance
Home insecticides value sales are likely to slow down
Spray/aerosol insecticides to remain the most relevant category
CATEGORY DATA
Table 50 Sales of Home Insecticides by Category: Value 2018-2023
Table 51 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 53 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 54 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 55 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028
LAUNDRY CARE IN ALGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Consumers depend on basic laundry care products
Stronger growth potential in liquid detergents
Multinationals remain the clear leaders in laundry care
PROSPECTS AND OPPORTUNITIES
Urbanisation and population growth to fuel category development
Anticipated slowdown due to maturity and economic downturn
Powder detergents to retain mass appeal
CATEGORY INDICATORS
Table 56 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 57 Sales of Laundry Care by Category: Value 2018-2023
Table 58 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 59 Sales of Laundry Aids by Category: Value 2018-2023
Table 60 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 61 Sales of Laundry Detergents by Category: Value 2018-2023
Table 62 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 64 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 65 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 66 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 67 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 68 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 69 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 70 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
