Henkel Nederland BV in Home Care (Netherlands)
Henkel Nederland’s strategy is to continue promoting its brands in the Netherlands; it continues to rebrand the brands it acquired from Spotless Benelux in 2014. Thus, Henkel aims to remain innovative and strengthen its top brands, in order to outperform competitors and gain market share in the Netherlands. At the same time, the player is responding to sustainability trends and consumer needs, such as accessible luxury goods and ease of use, to increase its relevance to local consumers.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Henkel Nederland BV: Key Facts
Summary 2 Henkel Nederland BV: Operational Indicators
Competitive Positioning
Summary 3 Henkel Nederland BV: Competitive Position 2016
Key Facts
Summary 1 Henkel Nederland BV: Key Facts
Summary 2 Henkel Nederland BV: Operational Indicators
Competitive Positioning
Summary 3 Henkel Nederland BV: Competitive Position 2016