Henkel La Luz SA in Home Care (Guatemala)

January 2017 | 2 pages | ID: H9876F56FDCEN
Euromonitor International Ltd

Abstracts

Henkel La Luz is a multinational company that resulted from the merger of domestic company Fábrica La Luz and multinational German Henkel AG & Co KGaA in 2003. Fábrica La Luz had operated in Guatemala for over 60 years and had good-quality home care brands that enjoyed a good reputation. Since the merger, the company has begun to internationalise its brands, and has slowly changed the domestic brands to global ones. For example, Limpiol has become Pril. Henkel La Luz is always innovating and imp...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Henkel La Luz SA: Key Facts
Competitive Positioning
  Summary 2 Henkel La Luz SA: Competitive Position 2016