Hayat Kimya Sanayi AS in Home Care (Turkey)

February 2016 | 2 pages | ID: HD698498B5FEN
Euromonitor International Ltd

Abstracts

Hayat Kimya Sanayi invests heavily in new product developments and pursues a very aggressive marketing and advertising strategy in order to strengthen its position against international giants in home care and tissue and hygiene, such as Unilever and Procter & Gamble. On the other hand, the company continues to invest in emerging countries, such as Nigeria and Russia, through establishing new production hubs and distribution networks in order to become a global player in home care and tissue...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Hayat Kimya Sanayi AS: Key Facts
  Summary 2 Hayat Kimya Sanayi AS: Operational Indicators
Competitive Positioning
  Summary 3 Hayat Kimya Sanayi AS: Competitive Position 2015