Harris SA/J Briochin in Home Care (France)

January 2017 | 2 pages | ID: H75FC2B6222EN
Euromonitor International Ltd

Abstracts

The company seeks to further build its brand recognition and appeal in France by leveraging on its traditional positioning, line diversification and new product developments. As a premium brand with a long historical presence in France, the company began to extend its flagship brand Le Briochin (short form used hereafter as Briochin) to beauty and personal care products as of 2016. Some key innovations launched recently under the brand Briochin included: candle air fresheners, fragrance-free-wit...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Harris SA/J Briochin: Key Facts
  Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
  Summary 3 Harris SA/J Briochin: Competitive Position 2016