F Lima SA in Home Care (Portugal)

August 2013 | 2 pages | ID: FB57FBE2AF8EN
Euromonitor International Ltd

Abstracts

F Lima’s main goal over the forecast period is to increase the visibility of its brands and thereby reinforce its relationships with retailers. Over the years, the company has been enlarging its product portfolio - a trend which is likely to continue and is mainly linked to F Lima’s position as the exclusive representative of international brands. Taking into consideration the company slogan “Lar saudável e Ecológico” (healthy and ecological household), F Lima is expected to strengthen its...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 F Lima SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 F Lima SA: Competitive Position 2012