Energy Drinks Market in Turkey 2021

January 2022 | 17 pages | ID: E61B496A10AAEN
StrategyHelix Inc

Abstracts

Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. According to StrategyHelix, the energy drinks market in Turkey is expected to increase by US$ 4,020 million during 2021-2027, expanding at a CAGR of 27% during the forecast period. Increasing popularity of various product offerings, growing consumer inclination toward reduced sugar & sugar-free beverages, increased promotional and advertisement strategies by the manufacturers are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for energy drinks. The Turkey energy drinks market is segmented on the basis of product, end user, and distribution channel. Based on product, the energy drinks market in Turkey is categorized into regular, sugar-free. In Turkey, the regular energy drinks segment made up the largest share of the energy drinks market. On the basis of end user, the energy drinks market in Turkey has been segmented into teenagers, adults, others. By distribution channel, the energy drinks market in Turkey has been segmented into supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others.

The report also includes the profiles of leading companies such as Red Bull GmbH, Oguz Gida Sanayi Ve Ticaret AS, Monster Beverage Corporation.

Report Scope
Product: regular, sugar-free
End user: teenagers, adults, others
Distribution channel: supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Turkey energy drinks market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. ENERGY DRINKS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Regular
Sugar-free

PART 4. MARKET BREAKDOWN BY END USER

Teenagers
Adults
Others

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Convenience stores
Grocery stores
Online retailing
Others

PART 6. KEY COMPANIES

Red Bull GmbH
Oguz Gida Sanayi Ve Ticaret AS
Monster Beverage Corporation
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