Energy Drinks Market in Tanzania 2021

January 2022 | 16 pages | ID: EC31D044FD71EN
StrategyHelix Inc

Abstracts

Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. A study by StrategyHelix indicates that the energy drinks market in Tanzania is projected to expand by a CAGR of 9.1% from 2021 through 2027. Increasing popularity of various product offerings, growing consumer inclination toward reduced sugar & sugar-free beverages, increased promotional and advertisement strategies by the manufacturers are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for energy drinks. The Tanzania energy drinks market is segmented on the basis of product, end user, and distribution channel. Based on product, the energy drinks market in Tanzania is categorized into regular, sugar-free. The regular energy drinks segment held the largest share of the Tanzania energy drinks market in 2020 and is anticipated to hold its share during the forecast period. On the basis of end user, the energy drinks market in Tanzania has been segmented into teenagers, adults, others. By distribution channel, the energy drinks market in Tanzania has been segmented into supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others.

The key players in the energy drinks market include Red Bull GmbH, Bakhresa Group, Suntory Holdings Limited, Monster Beverage Corporation.

Report Scope
Product: regular, sugar-free
End user: teenagers, adults, others
Distribution channel: supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Tanzania energy drinks market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. ENERGY DRINKS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Regular
Sugar-free

PART 4. MARKET BREAKDOWN BY END USER

Teenagers
Adults
Others

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Convenience stores
Grocery stores
Online retailing
Others

PART 6. KEY COMPANIES

Red Bull GmbH
Bakhresa Group
Suntory Holdings Limited
Monster Beverage Corporation
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