Energy Drinks Market in Europe 2021

January 2022 | 20 pages | ID: E67AE8093CFAEN
StrategyHelix Inc

Abstracts

Energy drinks are widely promoted as products that increase energy and enhance mental alertness and physical performance. These drinks contain high levels of a stimulant ingredient, usually caffeine, as well as sugar and often supplements, such as vitamins or carnitine. A study by StrategyHelix indicates that the energy drinks market in Europe is expected to increase by US$ 16,115 million from 2021 to 2027, garnering a CAGR of 9.5% during the forecast period. Increasing popularity of various product offerings, growing consumer inclination toward reduced sugar & sugar-free beverages, increased promotional and advertisement strategies by the manufacturers are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for energy drinks. The Europe energy drinks market is segmented on the basis of product, end user, distribution channel, and country. Based on product, the energy drinks market in Europe is categorized into regular, sugar-free. The regular energy drinks segment captured the largest share of the market in 2020. On the basis of end user, the energy drinks market in Europe has been segmented into teenagers, adults, others. By distribution channel, the energy drinks market in Europe has been segmented into supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others. In terms of geography, the energy drinks market in Europe has been segmented into France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom.

The Europe energy drinks market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players Eneryeti Company SL, MBG International Premium Brands GmbH, MBM sas, MC ENERGY S.A.S, Monster Beverage Corporation, PepsiCo Inc., Red Bull GmbH, Suntory Holdings Limited.

Report Scope
Product: regular, sugar-free
End user: teenagers, adults, others
Distribution channel: supermarkets & hypermarkets, specialty stores, convenience stores, grocery stores, online retailing, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Europe energy drinks market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. ENERGY DRINKS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRODUCT

Regular
Sugar-free

PART 4. MARKET BREAKDOWN BY END USER

Teenagers
Adults
Others

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Convenience stores
Grocery stores
Online retailing
Others

PART 6. MARKET BREAKDOWN BY COUNTRY

France
Germany
Italy
Netherlands
Poland
Russia
Spain
Sweden
Switzerland
United Kingdom

PART 7. KEY COMPANIES

Eneryeti Company SL
MBG International Premium Brands GmbH
MBM sas
MC ENERGY S.A.S
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
Suntory Holdings Limited
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