Easy Argentina SA in Home and Garden (Argentina)

May 2017 | 3 pages | ID: EF9D97D4AA7EN
Euromonitor International Ltd

Abstracts

Easy is the leading chain in DIY, home improvement and garden centres in Argentina. The economic crisis interrupted the company’s expansion plans in Argentina. The company had a plan for expansion of new stores within the country but decided to postpone it until the economic recession passes. Easy continues to invest in its “It’s easy, you can” campaign, which urges consumers to make repairs themselves at home and thus promote sales at its premises.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Easy Argentina SA: Key Facts
  Summary 2 Easy Argentina SA: Operational Indicators
Company Background
  Chart 1 Easy Argentina SA: Easy in Buenos Aires (Las Palmas del Pilar)
Internet Strategy
Private Label
  Summary 3 Easy Argentina SA: Private Label Portfolio
Competitive Positioning
  Summary 4 Easy SA: Competitive Position 2016