Deodorants Market in Italy 2021

January 2022 | 13 pages | ID: D003F1FC7256EN
StrategyHelix Inc

Abstracts

An antiperspirant is a chemical agent that reduces perspiration or sweating. Deodorants typically include antiseptic ingredients that repel the bacteria that cause odor, and may contain an additional fragrance. According to StrategyHelix, the deodorants market in Italy is expected to increase by US$ 40 million during 2021-2027, expanding at a CAGR of 1.1% during the forecast period. The increasing demand for personal grooming products, along with the rise in female workforce participation, rising demand for novel and innovative scented products among millennials, increasing awareness regarding the benefits of maintaining personal hygiene are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for deodorants. The Italy deodorants market is segmented on the basis of price range, product, and distribution channel. Based on price range, the deodorants market in Italy is categorized into prestige product, mass product. The mass product segment captured the largest share of the market in 2020. On the basis of product, the deodorants market in Italy has been segmented into aerosols and sprays, creams and gels, pumps, roll-ons, sticks. The aerosols and sprays segment held the largest share of the Italy deodorants market in 2020 and is anticipated to hold its share during the forecast period. By distribution channel, the deodorants market in Italy has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others.

The deodorants market is dominated by key players, which are Unilever PLC, Mirato S.p.A., The Bolton Group, Beiersdorf AG, Angelini Group, Gruppo Sodalis Srl.

Report Scope
Price range: prestige product, mass product
Product: aerosols and sprays, creams and gels, pumps, roll-ons, sticks
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Italy deodorants market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. DEODORANTS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY PRODUCT

Aerosols and sprays
Creams and gels
Pumps
Roll-ons
Sticks

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

Unilever PLC
Mirato S.p.A.
The Bolton Group
Beiersdorf AG
Angelini Group
Gruppo Sodalis Srl
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