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Deodorants Market in Ghana 2021

January 2022 | 16 pages | ID: D9884F1ABC39EN
StrategyHelix Inc

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An antiperspirant is a chemical agent that reduces perspiration or sweating. Deodorants typically include antiseptic ingredients that repel the bacteria that cause odor, and may contain an additional fragrance. A study by StrategyHelix indicates that the deodorants market in Ghana is projected to expand by a CAGR of 8.3% from 2021 through 2027. The increasing demand for personal grooming products, along with the rise in female workforce participation, rising demand for novel and innovative scented products among millennials, increasing awareness regarding the benefits of maintaining personal hygiene are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for deodorants. The Ghana deodorants market is segmented on the basis of price range, product, and distribution channel. Based on price range, the deodorants market in Ghana is categorized into prestige product, mass product. The mass product segment captured the largest share of the market in 2020. On the basis of product, the deodorants market in Ghana has been segmented into aerosols and sprays, creams and gels, pumps, roll-ons, sticks. The aerosols and sprays segment held the largest share of the Ghana deodorants market in 2020 and is anticipated to hold its share during the forecast period. By distribution channel, the deodorants market in Ghana has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others.

The key players in the deodorants market include Unilever PLC, Beiersdorf AG, L'Oreal S.A., Henkel AG & Co. KGaA, Coty Inc.

Report Scope
Price range: prestige product, mass product
Product: aerosols and sprays, creams and gels, pumps, roll-ons, sticks
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Ghana deodorants market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment
PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. DEODORANTS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY PRODUCT

Aerosols and sprays
Creams and gels
Pumps
Roll-ons
Sticks

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

Unilever PLC
Beiersdorf AG
L'Oreal S.A.
Henkel AG & Co. KGaA
Coty Inc.
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