Deodorants Market in Ethiopia 2021

January 2022 | 15 pages | ID: DDAD064A691AEN
StrategyHelix Inc

Abstracts

An antiperspirant is a chemical agent that reduces perspiration or sweating. Deodorants typically include antiseptic ingredients that repel the bacteria that cause odor, and may contain an additional fragrance. The deodorants market in Ethiopia is expected to increase at a CAGR of 11.8% till 2027, according to data and analytics company StrategyHelix. The increasing demand for personal grooming products, along with the rise in female workforce participation, rising demand for novel and innovative scented products among millennials, increasing awareness regarding the benefits of maintaining personal hygiene are expected to boost the market growth in the coming years.

The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for deodorants. The Ethiopia deodorants market is segmented on the basis of price range, product, and distribution channel. By price range, the deodorants market in Ethiopia has been segmented into prestige product, mass product. The mass product segment was the largest contributor to the Ethiopia deodorants market in 2020. Based upon product, the deodorants market in Ethiopia is categorized into aerosols and sprays, creams and gels, pumps, roll-ons, sticks. According to the research, the aerosols and sprays segment had the largest share in the deodorants market in Ethiopia. On the basis of distribution channel, the deodorants market in Ethiopia has been segmented into supermarkets & hypermarkets, specialty stores, online retailing, others.

The deodorants market in Ethiopia comprises only a handful of players such as Beiersdorf AG, Unilever PLC.

Report Scope
Price range: prestige product, mass product
Product: aerosols and sprays, creams and gels, pumps, roll-ons, sticks
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, others
Years considered: this report covers the period 2017 to 2027

Key Benefits for Stakeholders
Get a comprehensive picture of the Ethiopia deodorants market
Identify regional strategies and strategic priorities on the basis of local data
Pinpoint growth sectors and trends for investment

Contents

PART 1. INTRODUCTION

Scope of the study
Study period
Geographical scope
Research methodology

PART 2. DEODORANTS MARKET OVERVIEW

PART 3. MARKET BREAKDOWN BY PRICE RANGE

Prestige product
Mass product

PART 4. MARKET BREAKDOWN BY PRODUCT

Aerosols and sprays
Creams and gels
Pumps
Roll-ons
Sticks

PART 5. MARKET BREAKDOWN BY DISTRIBUTION CHANNEL

Supermarkets & hypermarkets
Specialty stores
Online retailing
Others

PART 6. KEY COMPANIES

Beiersdorf AG
Unilever PLC
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