Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA) in Home Care (Tunisia)

June 2014 | 3 pages | ID: CEBE3DBE5F7EN
Euromonitor International Ltd

Abstracts

Comptoir de Diffusion et de Fabrication de Produits d’Entretien (CODIFA) aims to increase its presence in the Tunisian market by closely following international and domestic key players in terms of product offers. The company is expected to strengthen its leading position in core and emerging categories by reducing its product and brand portfolios in order to increase brand awareness. CODIFA is also expected to invest in marketing campaigns, including billboards, in Tunisia to increase brand...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Key Facts
Summary 2 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Competitive Position 2013