Chimirex OOD in Home Care (Bulgaria)

August 2013 | 2 pages | ID: C2C489E8D18EN
Euromonitor International Ltd

Abstracts

Chimirex is one of 20 local producers of home care products and is likely to remain a market follower company concentrated on serving a specific niche. It is well positioned to serve the professional channel and traditional trade, as it offers specialised products (laundry aids, specialised polishes, bleach, antiseptics/disinfectants) which are of a lower price than those of the international brands. It seems likely that the company’s primary aim will be to sustain its sales in the face of...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Chimirex OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Chimirex OOD: Competitive Position 2012