Werner & Mertz France SA in Home Care (France)

July 2013 | 2 pages | ID: W3F4BE1B3DFEN
Euromonitor International Ltd

Abstracts

The aim of Werner & Mertz France in the short term is to consolidate its strong position in the eco-friendly segment without losing its soul. Like other green specialists that have limited marketing resources, Werner & Mertz France has to face the offensive of standard brands that increasingly integrate eco-friendly claims in their offering. The other danger is a phenomenon of “eco-scepticism” against brands that are only green in appearance and do not give a credible image to the overall...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

WERNER & MERTZ FRANCE SA IN HOME CARE (FRANCE)
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Strategic Direction
Key Facts
Summary 1 Werner & Mertz France SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Werner & Mertz France SA: Competitive Position 2012