Saponia dd in Home Care (Macedonia)

January 2017 | 3 pages | ID: SC742D365C8EN
Euromonitor International Ltd

Abstracts

Saponia’s strategic goal is to maintain its leading position in the region of former Yugoslavia, including Macedonia, within home care and particularly in the laundry detergents. Saponia is one of the most successful export companies based in Croatia thanks to its continuous investments in research, new product development and innovation. Additionally, Saponia heavily invests in the diversification and expansion of its product portfolio, including its marketing and sales. One of the new examples...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 SAPONIA dd: Key Facts
  Summary 2 Saponia dd (Saponia Komerc only): Operational Indicators
Competitive Positioning
  Summary 3 Saponia dd: Competitive Position 2016