Reckitt Benckiser Ltd in Home Care (United Kingdom)

May 2013 | 3 pages | ID: RF95210A215EN
Euromonitor International Ltd

Abstracts

Reckitt Benckiser aims to defend its position within home care by strengthening consumer awareness of its key brands. The manufacturer intends to achieve this through additional expenditure in advertising and the discontinuation of private label production, in order to concentrate on the company’s key brands. Furthermore, the company plans to review the internal structure by merging the North American and European division in a bid to make additional savings.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning."

Contents

Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser Plc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Reckitt Benckiser Ltd: Competitive Position 2012