Reckitt Benckiser France SA in Home Care (France)
In order to contain eroding sales value in France, Reckitt Benckiser is set to adopt a premiumisation strategy for its different home care product lines; appropriate price positioning and distribution channels will likely remain key challenges to this end.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Reckitt Benckiser France SA: Key Facts
Summary 2 Reckitt Benckiser France SA: Operational Indicators*
Company Background
Production
Summary 3 Reckitt Benckiser France SA: Production Statistics 2013
Competitive Positioning
Summary 4 Reckitt Benckiser France SA: Competitive Position 2014
Key Facts
Summary 1 Reckitt Benckiser France SA: Key Facts
Summary 2 Reckitt Benckiser France SA: Operational Indicators*
Company Background
Production
Summary 3 Reckitt Benckiser France SA: Production Statistics 2013
Competitive Positioning
Summary 4 Reckitt Benckiser France SA: Competitive Position 2014