Realchimica SpA in Home Care (Italy)
Realchimica aims to strengthen its position in home care in Italy. Following the recent acquisition of Chlabe, Realchimica will likely focus on the Quasar brand, aiming at strengthening its position within surface care over the forecast period. At the same time, the company is expected to continue innovating the Chanteclair range as well as investing to increase the brand awareness competing alongside Italsilva with its Spuma di Champange brand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
REALCHIMICA SPA IN HOME CARE (ITALY)
Euromonitor International
June 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Realchimica SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Realchimica SpA: Competitive Position 2012
Euromonitor International
June 2013
LIST OF CONTENTS AND TABLES
Strategic Direction
Key Facts
Summary 1 Realchimica SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Realchimica SpA: Competitive Position 2012