Nevskaya Kosmetika OAO in Home Care (Russia)

January 2017 | 2 pages | ID: NC438C2E245EN
Euromonitor International Ltd

Abstracts

Nevskaya Kosmetika was one of the fastest growing companies in 2015 with some slowdown in 2016, due to a worse than anticipated performance of its key brand Ushasty Nyan. It was expected that this brand would continue its good performance in its key category of laundry care. However, consumers were less enthusiastic about this brand due to its rather high unit price against its suggested benefits.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Nevskaya Kosmetika OAO: Key Facts
  Summary 2 Nevskaya Kosmetika OAO: Operational Indicators
Competitive Positioning
  Summary 3 Nevskaya Kosmetika OAO: Competitive Position 2016