Laundry Care in Vietnam
Value sales within laundry care in Vietnam continued to rise at a healthy rate in 2019, mainly driven by increasing demand for concentrated liquid detergents and liquid fabric softeners. This can be attributed to factors such as consumers switching from concentrated powder detergents and trading up to premium or natural brands. However, this shift is happening slowly due to the long-established habit of using power detergent for other cleaning purposes such as for toilet and kitchen cleaning and...
Euromonitor International's Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HEADLINES
PROSPECTS
Convenience trend fuelling demand for liquid detergents
Internet retailers attracting busy convenience-seeking consumers
Rising demand for higher quality, added value and eco-friendly products
COMPETITIVE LANDSCAPE
Expansion into rural areas helps multinationals gain sales share
Demand for organic and innovative products limited to high-income urban areas
Expansion of internet retailers boosts presence of smaller local players
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Rising disposable incomes and modern lifestyle trends fuel home care sales
Growing focus on rural areas helps international players gain sales share
Online sales fuelled by booming internet and smartphone usage
Shift towards convenient, organic and natural products in urban areas
Growing interest in innovative and higher quality products to fuel value growth
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 22 Distribution of Home Care by Format: % Value 2014-2019
Table 23 Distribution of Home Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
PROSPECTS
Convenience trend fuelling demand for liquid detergents
Internet retailers attracting busy convenience-seeking consumers
Rising demand for higher quality, added value and eco-friendly products
COMPETITIVE LANDSCAPE
Expansion into rural areas helps multinationals gain sales share
Demand for organic and innovative products limited to high-income urban areas
Expansion of internet retailers boosts presence of smaller local players
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Rising disposable incomes and modern lifestyle trends fuel home care sales
Growing focus on rural areas helps international players gain sales share
Online sales fuelled by booming internet and smartphone usage
Shift towards convenient, organic and natural products in urban areas
Growing interest in innovative and higher quality products to fuel value growth
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 22 Distribution of Home Care by Format: % Value 2014-2019
Table 23 Distribution of Home Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
