Laundry Care in Spain
Laundry care experienced a gradual maturing in demand terms, which combined with a decline in the local population, resulted in another year of waning volume sales for the category in Spain. Consumers are continuing to move away from traditional powder detergents and towards concentrated liquid detergents, with the latter benefitting from increasing premiumisation as producers continued to focus on developing more advanced offers that incorporate other aspects of laundry care such as softeners,...
Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HEADLINES
PROSPECTS
Increasing search for greater convenience supports demand for all-in-one concentrated liquid detergents
Premium liquid tablet detergents helps to drive value growth
Niche premium products offer major players higher value potential but general consumers may remain unconvinced
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens lead of laundry care with diversified portfolio
Collaborations and ecological products launch in 2019
Reckitt Benckiser takes inspiration from beauty industry with keratin-based serum for laundry care
CATEGORY DATA
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Undynamic volume growth but rising unit prices are driven by players launching innovative and premium products, adding value to the market
Environmentally-aware consumers search for more ecological brands, supported by new launches from forward-thinking producers
Consolidated competitive environment with strong presence of private label
New launches look to innovation to attract consumers through differentiation
Improved performance for home care with innovation and premiumisation driving greater value for the market
MARKET DATA
Table 16 Sales of Home Care by Category: Value 2014-2019
Table 17 Sales of Home Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Care: % Value 2015-2019
Table 19 LBN Brand Shares of Home Care: % Value 2016-2019
Table 20 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 21 Distribution of Home Care by Format: % Value 2014-2019
Table 22 Distribution of Home Care by Format and Category: % Value 2019
Table 23 Forecast Sales of Home Care by Category: Value 2019-2024
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
PROSPECTS
Increasing search for greater convenience supports demand for all-in-one concentrated liquid detergents
Premium liquid tablet detergents helps to drive value growth
Niche premium products offer major players higher value potential but general consumers may remain unconvinced
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens lead of laundry care with diversified portfolio
Collaborations and ecological products launch in 2019
Reckitt Benckiser takes inspiration from beauty industry with keratin-based serum for laundry care
CATEGORY DATA
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Undynamic volume growth but rising unit prices are driven by players launching innovative and premium products, adding value to the market
Environmentally-aware consumers search for more ecological brands, supported by new launches from forward-thinking producers
Consolidated competitive environment with strong presence of private label
New launches look to innovation to attract consumers through differentiation
Improved performance for home care with innovation and premiumisation driving greater value for the market
MARKET DATA
Table 16 Sales of Home Care by Category: Value 2014-2019
Table 17 Sales of Home Care by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Care: % Value 2015-2019
Table 19 LBN Brand Shares of Home Care: % Value 2016-2019
Table 20 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 21 Distribution of Home Care by Format: % Value 2014-2019
Table 22 Distribution of Home Care by Format and Category: % Value 2019
Table 23 Forecast Sales of Home Care by Category: Value 2019-2024
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
