Laundry Care in Russia

February 2020 | 5 pages | ID: L6F30E9FB0CEN
Euromonitor International Ltd

Abstracts

Against a backdrop of the Russian economy continuing to struggle and consumer purchasing power therefore slipping, laundry care sales continued to decline in current value and volume terms in 2019. While Russians were still buying laundry care products, they often looked to save money by not purchasing products seen as non-necessities, such as laundry aids and fabric softeners. In addition, thanks to rising consumer education, more attention is being paid to product usage and dosage recommendati...

Euromonitor International's Laundry Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

HEADLINES
PROSPECTS
No upturn seen in laundry care sales
Concentrated and liquid detergents continue taking share from standard and powder products
Auxiliary laundry care products struggle as consumers look to make savings
COMPETITIVE LANDSCAPE
Leaders Procter & Gamble and Henkel weather the storm of economic turmoil well
Local players Nefis Cosmetics and Nevskaya Kosmetika lose share
Economy brands doing well, but private label presence still limited
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 13 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
No return to positive growth for Russian home care in 2019
Volume sales not helped by popularity of concentrated and multipurpose products
Multinationals generally remain ahead of local players
Limited new product development activity
Improved performance expected over the forecast period
MARKET INDICATORS
Table 17 Households 2014-2019
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2014-2019
Table 19 Sales of Home Care by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Home Care: % Value 2015-2019
Table 21 LBN Brand Shares of Home Care: % Value 2016-2019
Table 22 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 23 Distribution of Home Care by Format: % Value 2014-2019
Table 24 Distribution of Home Care by Format and Category: % Value 2019
Table 25 Forecast Sales of Home Care by Category: Value 2019-2024
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources