Laundry Care in Morocco
In 2019, concentrated products recorded strong growth in laundry care in Morocco. Consumers are increasingly aware of the benefits of concentrated laundry care, appreciating these products’ convenience in terms of usage and storage as well as their effectiveness linked to better dosage. This trend is expected to strengthen over the forecast period as consumers are anticipated to become more demanding and will be on the lookout for more effective products with extra benefits and that allow for sa...
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HEADLINES
PROSPECTS
Concentrated laundry care increases popularity amongst consumers
Growing usage of washing machines and dryers will benefit sales
Detergent tablets more popular as automatic washing machines ownership increases
COMPETITIVE LANDSCAPE
Procter & Gamble benefits from consumer trust and innovation
International manufacturers continue to shape laundry care in Morocco
Manufacturers compete to deliver better products at affordable prices
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care records a positive performance while consumers’ sophistication grows
Convenience appeals to all while more affluent consumers seek eco-friendly options
Consumers favour international brands as they are perceived as better quality
Little innovation in home care with the most noteworthy launch being Finish Power Ball
Marketing and price promotions to fuel forecast period growth
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 22 Distribution of Home Care by Format: % Value 2014-2019
Table 23 Distribution of Home Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
PROSPECTS
Concentrated laundry care increases popularity amongst consumers
Growing usage of washing machines and dryers will benefit sales
Detergent tablets more popular as automatic washing machines ownership increases
COMPETITIVE LANDSCAPE
Procter & Gamble benefits from consumer trust and innovation
International manufacturers continue to shape laundry care in Morocco
Manufacturers compete to deliver better products at affordable prices
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 9 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 10 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 11 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 12 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 14 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care records a positive performance while consumers’ sophistication grows
Convenience appeals to all while more affluent consumers seek eco-friendly options
Consumers favour international brands as they are perceived as better quality
Little innovation in home care with the most noteworthy launch being Finish Power Ball
Marketing and price promotions to fuel forecast period growth
MARKET INDICATORS
Table 16 Households 2014-2019
MARKET DATA
Table 17 Sales of Home Care by Category: Value 2014-2019
Table 18 Sales of Home Care by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Care: % Value 2015-2019
Table 20 LBN Brand Shares of Home Care: % Value 2016-2019
Table 21 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 22 Distribution of Home Care by Format: % Value 2014-2019
Table 23 Distribution of Home Care by Format and Category: % Value 2019
Table 24 Forecast Sales of Home Care by Category: Value 2019-2024
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
