Laundry Care in France
Laundry care reached stagnation in terms of demand in 2019, despite the positive performance of the largest category in retail volume terms, concentrated liquid detergents. Further development within the concentrated format will continue to drive improved growth over the forecast period as auto dosing begins to emerge in smart automatic washing machines, which calibrates the wash load and releases the correct dosage of detergent correlating to the weight. However, while advanced technology such...
Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Home Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
HEADLINES
PROSPECTS
Concentrated liquid detergents will drive category forward as powder format continues to decline in popularity
Strong performance for liquid tablet detergents, offering greater convenience and multi-functionality
Ecological laundry care continues to find favour with environmentally-aware consumers, offering producers further room for expansion
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens leadership of consolidated competitive landscape
Novamex capitalises on the popularity of its green portfolio to gain further share
Local start-up launches new ecological laundry care brand
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 13 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Waning demand for home care in line with concerns amongst environmentally-aware consumers over the use of harmful substances
Home-made recipes and green brands gain momentum due to the use of natural ingredients
Away from leading global players, local origins and ecological brands continue to gain in popularity
Refillable options address sustainability and environmental issues relating to packaging
Improving performance for home care driven by innovation and ecological development
MARKET INDICATORS
Table 17 Households 2014-2019
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2014-2019
Table 19 Sales of Home Care by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Home Care: % Value 2015-2019
Table 21 LBN Brand Shares of Home Care: % Value 2016-2019
Table 22 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 23 Distribution of Home Care by Format: % Value 2014-2019
Table 24 Distribution of Home Care by Format and Category: % Value 2019
Table 25 Forecast Sales of Home Care by Category: Value 2019-2024
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
PROSPECTS
Concentrated liquid detergents will drive category forward as powder format continues to decline in popularity
Strong performance for liquid tablet detergents, offering greater convenience and multi-functionality
Ecological laundry care continues to find favour with environmentally-aware consumers, offering producers further room for expansion
COMPETITIVE LANDSCAPE
Procter & Gamble strengthens leadership of consolidated competitive landscape
Novamex capitalises on the popularity of its green portfolio to gain further share
Local start-up launches new ecological laundry care brand
CATEGORY INDICATORS
Table 1 Household Possession of Washing Machines 2014-2019
CATEGORY DATA
Table 2 Sales of Laundry Care by Category: Value 2014-2019
Table 3 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 4 Sales of Laundry Aids by Category: Value 2014-2019
Table 5 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 6 Sales of Laundry Detergents by Category: Value 2014-2019
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 13 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 15 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Waning demand for home care in line with concerns amongst environmentally-aware consumers over the use of harmful substances
Home-made recipes and green brands gain momentum due to the use of natural ingredients
Away from leading global players, local origins and ecological brands continue to gain in popularity
Refillable options address sustainability and environmental issues relating to packaging
Improving performance for home care driven by innovation and ecological development
MARKET INDICATORS
Table 17 Households 2014-2019
MARKET DATA
Table 18 Sales of Home Care by Category: Value 2014-2019
Table 19 Sales of Home Care by Category: % Value Growth 2014-2019
Table 20 NBO Company Shares of Home Care: % Value 2015-2019
Table 21 LBN Brand Shares of Home Care: % Value 2016-2019
Table 22 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 23 Distribution of Home Care by Format: % Value 2014-2019
Table 24 Distribution of Home Care by Format and Category: % Value 2019
Table 25 Forecast Sales of Home Care by Category: Value 2019-2024
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources
